Exploring Augmented Reality (AR) Advertising: A Guide for Brands

Augmented reality (AR) advertising is revolutionizing the way brands connect with consumers in today’s digital landscape. With a predicted global AR user base of 1.73 billion by the end of 2024, the potential for AR advertising is still untapped. Major brands are leveraging AR technology to create immersive and engaging marketing campaigns that cut through the noise of traditional media.

One of the key advantages of AR advertising is its ability to enhance the user’s view of the real world with digital content, such as graphics, text, or video. This creates a unique and memorable experience for consumers, leading to higher recall and engagement compared to traditional advertising formats. Additionally, AR advertising does not require consumers to own any additional hardware, making it accessible to a wide audience.

To showcase the power of AR advertising, we’ve compiled a list of 10 great examples of AR campaigns from some of the biggest brands in the world. From Pizza Hut’s PAC-MAN AR campaign to Netflix’s Open Anime AR Portal, these campaigns demonstrate the creative potential of AR in marketing.

For brands looking to venture into AR advertising, we’ve also provided a step-by-step guide on how to create branded AR experiences in 2024. From picking the right moment and medium to planning the customer journey and setting marketing goals, this guide will help brands navigate the world of AR advertising effectively.

If you’re interested in learning more about immersive technology and how it can benefit your brand, Arprio is here to help. Arprio specializes in helping companies navigate the XR space, launch new products, and grow their market share. Contact Arprio today to learn more about how they can assist you in leveraging AR advertising for your brand’s success.