Introduction to Augmented Reality
When digital and physical worlds collide, it changes all the things. With emerging tech like augmented reality, businesses can leverage a brand new option to connect with customers. Creating content that’s exciting to users makes for an unforgettable experience that is bound to get them talking and coming back for more. Augmented reality leaves slightly to science and lots to the imagination. Finding the very best augmented reality software is the straightforward part when you understand what you’re constructing.
What is Augmented Reality Software?
Augmented reality software works with mobile devices, allowing virtual objects to be projected into the true world. This allows users to interact with and manipulate the digital 3D models inside a physical space. The possibilities of augmented reality are vast, and businesses are beginning to take notice. From education to entertainment, augmented reality is changing the best way we experience the world.
Examples of Augmented Reality Experiences
The following examples of augmented reality experiences are sure to get you in your option to dreaming up your next big enterprise.
1. Sandbox
This augmented reality sandbox developed by UC Davis uses projection-based AR to create a more hands-on learning environment. This innovation uses a Microsoft Kinect 3D camera, visualization software, and a projector. The sandbox simulates a map in real-time to permit users to create topography models by moving and shaping real sand contained in the box. The different elevations are shown by color, together with contour lines. Even virtual water might be incorporated into the sandbox.
2. Furniture
Augmented reality furniture and other in-home uses have gotten increasingly more popular as well-known brands like IKEA jump on board. The technology is giving customers the power to virtually see the furniture of their homes before making a purchasing decision. With this augmented reality furniture tech, the user may even snap an image of it within the room. As the commercial shows, all you’ve to do is just place the physical catalog where you wish to put your latest sofa or armchair.
3. Business Cards
Handing your small business card over to a contact is all about first impressions. With augmented reality business cards, you’ll be able to stand out of their mind. Plus, you’ll be able to only fit a lot into that tiny business card design. Virtual business cards allow room for more information – like your personal portfolio site. Some even allow you to implement a voice-over to go together with the digital content.
4. Out of Home Advertising
This augmented reality experience doesn’t require users to take the additional step to drag out their camera. Pepsi went for shock factor they usually got it with this campaign. Pepsi’s “Unbelievable” ad campaign captured the eye of patrons and kept them engaged. How many advertisements are you able to say that about?
5. Packaging
Augmented reality might be used to inform a story about your brand. And, ideally, it gets people talking about it. When 19 Crimes wine hit the shelves, the physical label itself was already jarring to the typical customer just perusing the aisles. The video went viral when a video online showed the talking characters on the bottle. Using the brand’s app, each wine variation contains a different criminal with their very own unique story.
6. Menu
Imagine seeing what the food looks like before actually ordering it. With an augmented reality menu, you’ll be able to swipe through all the selection before deciding what to have. This application of AR technology opens up loads of avenues for similar businesses within the service industry to go the additional mile for his or her customers.
7. Books
Kids have already got wild imaginations, but now stories really can jump off the pages. There are quite a lot of augmented reality children’s books that provide virtual content on top of every page. All of the virtual animation and content is predetermined per page. But, what if what was on the page modified? With coloring books, there are not any rules – except, in fact, color contained in the lines.
8. Museum
This augmented reality exhibit on the Smithsonian shows museum-goers what they’ve never seen before – dinosaurs! This AR exhibit brings the extinct back to life to place visitors at the middle of all of it. We’ve all examine dinosaurs and seen drawings of them. But other than Jurassic Park, we’ve obviously never seen one, let alone interacted with one.
9. Newspaper
Augmented reality newspapers are one other example of a singular application of this emerging technology. We’re continually bombarded with latest content to devour and, to be honest, it’s normally six of 1, half dozen of the opposite. This augmented reality newspaper is changing that. Using an AR app, users can see the photographs as videos, including the advertisements at the underside of the page.
10. Tourism
Your phone is your most dependable tour guide as you seek for restaurants and translating your inquiries to locals. There are loads of alternative ways that augmented reality might be utilized in the travel industry. Google enhanced its popular translate tool by taking removing a step for its users. Say goodbye to repeat paste, copy paste.
11. Architecture
Blueprints provide you with a general idea of what you’ll be able to expect in a brand new space and 3D models are used to convey that message even further. When AR is utilized in architecture, these two concepts might be combined. In this video, we see the physical constructing plans with digital structures built right on top. There’s even a timeline portion of this presentation that shows what floors of the constructing can be accomplished by a set date.
12. Military
The US Army is experimenting with augmented reality technology to offer soldiers higher spatial awareness. The AR glasses are wirelessly connected to a tablet that soldiers wear around their waist. This simulation looks lots like a video game with the maps pulled up, however it’s expected to be incredibly helpful when soldiers are unfamiliar with their surroundings.
13. Mirror
Another retail application of augmented reality, this mirror lets users virtually try on clothes. While I don’t know that the physical process trying things on can be totally eliminated, it definitely cuts down on the variety of items you’re taking to the fitting room. It’s protected to say that Cher Horowitz’s closet outfit matching program from the favored 1995 movie Clueless is getting an upgrade.
Conclusion
As these 13 examples have shown you, there are limitless applications for augmented reality tech just waiting to be uncovered. My advice: push the boundaries. If you’ve already had the “aha!” moment, but aren’t exactly sure which software you want to pull it off, start with these categories. The possibilities are limitless, and the longer term of augmented reality is exciting. With the power to mix the digital and physical worlds, the potential for innovation and growth is vast. Whether you’re a business owner, a developer, or simply someone thinking about technology, augmented reality is certainly price exploring.
