Recent Examples of Augmented Reality Marketing Campaigns Across Sectors

Augmented reality has been making waves in the tech world, with major players like Apple and Meta making significant strides in the field. As AR headsets and eyewear become more common, brands and entertainment companies are seizing the opportunity to create immersive experiences for consumers.

Even without specialized eyewear, everyday consumers can access AR experiences through their smartphones. Brands are leveraging this technology to bring their marketing to life and engage with their audience in new and exciting ways.

Here are 14 recent examples of companies using AR to enhance their marketing efforts:

1. Coca-Cola Zero Sugar’s #TakeATasteNow campaign
2. Marcolin’s virtual sunglasses visualization
3. Circle K & Niantic’s rewarded AR in Pokémon Go
4. Christian Dior Parfums’ AR Beauty Try-On
5. Warner Bros & Snapchat’s Barbie AR activations
6. Maybelline New York – the world’s largest AR mirror
7. Revolut’s ‘unlockable’ Ultra AR activation
8. Snap’s ‘Wait’ll You See This’ campaign
9. Malfy Gin’s ‘Escape to a Malfy World’
10. Toyota’s AR vehicle visualization and test drive
11. Vodafone’s ‘Elf and Seek’ AR game
12. L’Oréal Garnier’s Vitaverse experience
13. Warner Bros’ Dune: Part Two Snapchat Lens
14. William Hill Vegas’ playable AR slot machines

These examples showcase the diverse ways in which AR technology is being used to create engaging and interactive experiences for consumers across various industries. As AR continues to evolve, we can expect to see even more innovative and immersive campaigns in the future.