Accelerating Innovation in Spatial Computing and Augmented Reality: The 3EALITY Hub at High Tech Campus Eindhoven

The 3EALITY hub at High Tech Campus Eindhoven is making waves in the world of spatial computing, digital twin technologies, and augmented reality. With a focus on the future of AR and its potential impact on society and business, the hub’s official opening drew attention from tech enthusiasts and industry leaders alike.

In a recent speech at the opening event, Philipp Werle, Innovation Manager Emerging Tech, highlighted the rapid evolution of AR hardware and the growing importance of Eindhoven in the AR innovation landscape. Werle pointed to the region’s already established ecosystem, with companies like Meta and Snap making significant investments in AR technology through acquisitions of local companies.

Eindhoven has quietly become a hotbed for AR innovation, with companies like Dimenco and Morphotonics leading the charge in 3D display and AR lens production. The 3EALITY Hub aims to foster collaboration between hardware manufacturers, software developers, and end-user companies, creating an end-to-end ecosystem for AR innovation.

Early residents of the hub are already working on innovative AR use cases, with companies like VRinschool and Naext exploring virtual reality solutions for schools and hospitals. The hub’s partnership with global tech leaders like NVIDIA further solidifies its commitment to supporting startups and scale-ups in the AR space.

Beyond tech alone, the 3EALITY Hub is also partnering with creative industries like the Design Academy Eindhoven to explore the intersection of design and technology in the future of spatial computing. Projects like the Hybrid Lab research project aim to create a digital twin of part of the High Tech Campus, blending design and technology for real-world applications.

As Werle emphasized, the physical hub serves a crucial purpose in fostering innovation. By bringing people together in a shared space, the 3EALITY Hub aims to spark unexpected collaborations and drive AR innovation forward. With a focus on building a community of innovators, the hub is poised to play a key role in shaping the future of spatial computing and AR technology.