The Future of Furniture Shopping: How Augmented Reality is Revolutionizing the Industry
Augmented Reality: The Future of Furniture Shopping
Choosing furniture can be a daunting task, as highlighted by New York Times columnist David Brooks in his study of decision-making. But now, retailers have a new tool to help customers make decisions: augmented reality (AR). AR technology allows consumers to see products in their homes before making a purchase, revolutionizing the furniture industry.
What is augmented reality?
Augmented reality (AR) is a technology that overlays digital information over real-world inputs. This technology allows customers to evaluate products remotely, making it a valuable sales and marketing tool for ecommerce businesses. In the furniture industry, AR technology enables customers to visualize 3D models of products in their own living spaces, providing a realistic preview before purchase.
While virtual reality (VR) immerses users in a fully digital world, AR creates a hybrid environment that combines digital and physical information.
Benefits of augmented reality in the furniture industry
Increased purchasing confidence
AR technology helps consumers make informed purchasing decisions. Studies have shown that 80% of shoppers who use AR to shop experience increased purchasing confidence. This is particularly beneficial for the furniture industry, where purchases are significant and context-dependent.
Higher sales
Interacting with products in AR increases the likelihood of making a purchase. Research indicates that customers who engage with products in AR are 65% more likely to place an order, with a 27% increase in order volumes. Furniture companies have seen significant sales boosts through AR technology.
Greater engagement
AR tools enhance customer engagement both online and in-store. Customers spend more time interacting with products in AR, leading to increased browsing time and product exploration. AR-enabled mobile applications have been shown to increase customer engagement rates significantly.
Fewer returns
AR technology reduces the need for returns by allowing customers to visualize products accurately before purchase. Studies have found that a majority of consumers believe AR technology prevents the need for returns, improving overall purchase satisfaction.
Better customer experience
AR tools create a more interactive and enjoyable shopping experience for customers. The majority of consumers, especially millennials and Gen Zers, express interest in viewing furniture in AR in their homes. Offering AR experiences can enhance customer loyalty, encourage repeat purchases, and elevate brand awareness.
5 uses for augmented reality in the furniture industry
1. Room design
AR room design tools allow customers to visualize furniture in their living spaces, boosting purchase confidence and reducing returns. Companies like Arhaus offer AR-powered Room Planner tools for customers to design their rooms virtually.
2. Customization
AR technology enables customers to customize furniture colors and materials, enhancing the shopping experience. Brands like Ethan Allen provide AR product visualization tools for customers to preview customizations before purchase.
3. Marketing materials
QR codes and AR technology can be used to create interactive marketing materials, such as augmented product catalogs. Companies like SCANLIVING utilize QR codes to enhance the shopping experience for customers.
4. Showrooms
AR technology can help customers navigate physical showrooms and access additional product information. Lowe’s Vision, for example, offers in-store navigation features using AR technology.
5. Assembly assistance
AR technology can simplify the furniture assembly process for customers. Apps like Assemble AR demonstrate how brands can use AR to guide customers through assembly instructions.
Augmented reality furniture FAQ
What is augmented reality furniture?
Augmented reality furniture refers to 3D digital models of furniture that customers can view from multiple angles or superimpose in their homes using AR technology.
How is IKEA using augmented reality?
IKEA’s AR application, IKEA Place, allows customers to visualize scaled models of products in their homes before purchase, enhancing the shopping experience.
What are AR apps?
AR apps are software programs that combine digital information with real-world inputs, providing interactive experiences for users. These apps are used in various industries, including furniture retail.
Augmented reality is transforming the furniture industry, offering customers a new way to shop and experience products. With the benefits of increased purchasing confidence, higher sales, greater engagement, fewer returns, and improved customer experience, AR technology is poised to revolutionize the way we buy furniture.
