The Future of Furniture Shopping: How Augmented Reality is Revolutionizing the Industry
Augmented Reality: The Future of Furniture Shopping
Choosing furniture can be a daunting task, as highlighted by New York Times columnist David Brooks in his study of decision-making. But now, retailers are introducing a game-changing tool to help customers make decisions: augmented reality (AR). AR technology allows consumers to visualize products in their homes before making a purchase, revolutionizing the furniture industry.
What is augmented reality?
Augmented reality (AR) is a technology that overlays digital information onto real-world inputs. This technology is particularly valuable for ecommerce businesses, as it allows customers to remotely evaluate products. In the furniture industry, AR enables customers to see 3D models of furniture superimposed in their living spaces through their smartphone cameras.
While some may confuse AR with virtual reality (VR), AR creates a hybrid environment that combines digital and physical information, offering a unique shopping experience.
Benefits of augmented reality in the furniture industry
Increased purchasing confidence
AR helps consumers make informed purchasing decisions, with 80% of shoppers reporting increased confidence when using AR to shop. This is especially beneficial for the furniture industry, where context and fit are crucial factors in decision-making.
Higher sales
Research shows that customers interacting with products in AR are 65% more likely to make a purchase, with order volumes increasing by 27%. Furniture companies have seen significant boosts in sales through AR technology.
Greater engagement
AR tools increase customer engagement, with shoppers spending more time with products and trying out more options. This leads to higher browsing times and increased product views, enhancing the overall shopping experience.
Fewer returns
AR technology reduces return rates, with 58% of consumers stating that AR prevented them from needing to return a purchase. This results in higher customer satisfaction and lower operational costs for businesses.
Better customer experience
AR tools create a fun and interactive shopping experience, appealing to a wide range of consumers. Offering AR features can boost customer loyalty, encourage repeat purchases, and elevate brand awareness, giving businesses a competitive edge.
5 uses for augmented reality in the furniture industry
1. Room design
AR room design tools allow customers to visualize furniture in their living spaces, enhancing purchase confidence and reducing returns. Companies like Arhaus offer AR-powered Room Planner tools for customers to design their spaces virtually.
2. Customization
AR enables customers to customize furniture colors and materials, providing a personalized shopping experience. Brands like Ethan Allen offer AR product visualization tools for customers to preview customizations before purchase.
3. Marketing materials
QR codes and AR technology can be used to create interactive marketing materials, such as augmented product catalogs. Companies like SCANLIVING use QR codes to showcase 3D product models to customers.
4. Showrooms
AR can enhance physical showrooms by helping customers navigate spaces and access product information. Lowe’s Vision, for example, offers in-store navigation features using AR technology.
5. Assembly assistance
AR can simplify the furniture assembly process, providing step-by-step guidance for customers. Apps like Assemble AR demonstrate how AR technology can enhance the assembly experience for shoppers.
Augmented reality furniture FAQ
What is augmented reality furniture?
Augmented reality furniture refers to 3D digital models of furniture that customers can view from multiple angles or superimpose in their homes using AR technology.
How is IKEA using augmented reality?
IKEA’s AR application, IKEA Place, allows customers to visualize scaled models of products in their homes before purchase, enabling them to test different configurations and sizes.
What are AR apps?
AR apps are software programs that combine digital information with real-world inputs, offering interactive experiences for users. These apps can be used for room design, product visualization, and more in the furniture industry.
Augmented reality is transforming the furniture shopping experience, offering customers a new way to interact with products and make informed decisions. With the potential to increase sales, reduce returns, and enhance customer engagement, AR technology is poised to revolutionize the future of the furniture industry.
