9 Reasons Why Augmented Reality is Essential for Marketers Today
Augmented reality (AR) has been gaining momentum in the marketing world, and for good reason. With the ability to reach over 3.5 billion smartphone users globally, AR experiences are becoming more accessible and engaging than ever before. Brands are taking notice of the higher brand recall and increased purchase intent that comes with AR campaigns, as studies have shown.
One of the unique benefits of AR is its ability to simplify user-generated content, allowing brands to leverage free advertising through filters and lenses on platforms like Instagram, Snapchat, and TikTok. Additionally, AR provides a way for customers to “try before you buy,” offering virtual product try-ons for categories like cosmetics, eyewear, and furniture.
AR also offers a more immersive experience for users, allowing for gesture-based interactions and 3D visualization that traditional marketing methods cannot match. Brands are finding success in creating hyper-casual AR games that engage users and drive higher dwell times.
Furthermore, the cost and time to build AR experiences have decreased significantly in recent years, making it more accessible for brands of all sizes to incorporate AR into their marketing strategies. With a growing community of resources and support, now is the time for marketers to explore the possibilities of augmented reality.
As AR technology continues to evolve, the opportunities for brands to engage with consumers in new and exciting ways will only increase. It’s clear that augmented reality is a powerful tool that marketers cannot afford to ignore any longer.
