Wednesday, December 17, 2025

TCS NYC Marathon Introduces Augmented Reality App

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Introduction to the TCS NYC Marathon App

The TCS NYC Marathon app, sponsored by Tata Consultancy Services, is now available for download on the App Store and Google Play. This progressive app is designed to reinforce the experience of runners and spectators participating within the New York City Marathon on November 3, 2019. With its augmented reality features, the app guarantees to make the marathon experience much more exciting and memorable.

Augmented Reality for Runners Leading Up to Race Day

The New York City Marathon is considered one of the most important marathons on the planet, with over 52,813 finishers from 129 countries participating last 12 months. This 12 months, the variety of participants is predicted to be even higher. To cater to this massive and diverse group of runners, the TCS NYC Marathon app offers a variety of features, including essential event information, tracking of runner progress, and cheer cards to have a good time accomplished races.

Features of the TCS NYC Marathon App

The app has a user-friendly interface and incorporates a logo with a picture of the Statue of Liberty. One of probably the most exciting features of the app is its augmented reality section, which is accessible for each runners and spectators. On race day, each runner will receive a bib with their number on it. When the augmented reality section of the app is chosen, the smartphone camera opens, and a video of Shalane Flanagan, the 2017 TCS New York City Marathon champion, plays.

How the App Works

The app uses Wikitude, a cell phone software that permits users to view the bib and mural head-on or at a 146-degree angle. The app recognizes image anchors placed on bibs and the mural on N tenth St and Wythe Ave in Brooklyn, projecting the marathon winner and moving images from the 16′ x 39′ mural onto mobile phones. The mural depicts runners racing through different areas of New York City, including Brooklyn, Queens, and the Bronx.

Benefits for Runners and Spectators

The TCS NYC Marathon app is essential for runners participating within the marathon. It provides a singular and artistic strategy to remember the experience, and the augmented reality features make it a fun and fascinating strategy to track progress and have a good time achievements. For spectators, the app offers a brand new and exciting strategy to experience the marathon, with the flexibility to view the mural and track runner progress in real-time.

Conclusion

In conclusion, the TCS NYC Marathon app is a progressive and exciting tool for runners and spectators participating within the New York City Marathon. With its augmented reality features and user-friendly interface, the app is essential for anyone looking to reinforce their marathon experience. Whether you are a runner trying to track your progress or a spectator wanting to experience the thrill of the marathon, the TCS NYC Marathon app is an awesome strategy to accomplish that. We recommend downloading the app and experiencing the magic of the New York City Marathon in an entire recent way.

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