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Some times ago I’ve been in a position to try “KFC The Hard Way”, an experience by KFC you can find on the Oculus Store. This application was anticipated by all the most important magazines for a very long time, so I used to be really interested by trying it, but I actually have to confess that after having played with it I got here out pretty upset. Let me explain you why.
For months there was this recurring news of a VR app developed by KFC: and as a VR enthusiast, the incontrovertible fact that an enormous and attractive company like KFC is entering the VR field was surely an excellent news, so I used to be excited. At first, it was teased as a “training experience for all latest KFC staff“, then it the articles began talking about a mixture of a game and a training experience that KFC staff needed to try, then it was an escape from the room game… the anticipations were very confused. After having tried it, I can say that it’s a little bit of all the things and almost nothing of the above definitions.
“KFC The Hard Way” is slightly VR game developed for marketing purposes by KFC: it’s an escape from the room game that you simply play in room scale in VR and that in 15-20 minutes you may easily finish. The game theme is throughout KFC, its delicious fried chicken, and Colonel Sanders. It’s way too easy and short, so I don’t think it may be really considered a game. And the varied conundrums, while all related to the fried chicken, didn’t teach me find out how to work inside a KFC restaurant… so I don’t think it may count as a training experience. So, it’s only a marketing game. And since all the eye it had on the varied VR media outlets (and I’m talking about it even here!), it may be surely considered a successful marketing operation.
Who does wish to cook some meat? (Image by Oculus)
The game theme may be very easy: you’ve gotten been trapped by the super-evil Colonel Sanders inside a room and to flee from it, you’ve gotten to arrange some fried chicken, some deliciously fried drumsticks in the identical way KFC does them. The colonel will instruct you on what to do and can provide you all of the tools and the ingredients: you’ll start from a bag filled with raw chicken meat and then you definately’ll must confirm the standard of the meat, coat it in breadcrumbs, fry it and such. You’ll must follow exactly all the method that KFC employees do to arrange the fried drumsticks, using some machinery that’s somewhat just like the one used contained in the restaurants. That’s why it was considered a training experience. But actually, you simply learn the varied basic steps… all the things is hyper-simplified and different from what really happens in a kitchen: as an example to confirm the standard of the meat, I needed to virtually put it inside my mouth to taste it. I actually hope that in KFC kitchens the staff don’t really lick all of the meat pieces… I’d find it really disgusting.
The colonel doesn’t provide you with the precise instructions on what you’ve gotten to do. He as an example just tells you that you’ve gotten to ascertain the standard of the meat after which you’ve gotten to resolve the enigma of understanding find out how to perform the operation by yourself. Considering the incontrovertible fact that within the room-scale area you may only access few tools and interactive objects, normally understanding what to do with some trial and error is fairly easy. Years ago I’ve played Monkey Island… and I can assure you that that one is a game with enigmas where you discover stuck without no single clue of what to do (just to find later that the answer was really a non-sense one that you simply tried just for frustration). With KFC, I’ve only got a bit stuck firstly, after I needed to confirm the standard of the meat and only since it required me to make a virtual element to interact with my very own body. I solved all the opposite stuff in little time. This meant that I absolutely didn’t felt challenged by the sport and since a game revolves at all times around a challenge, I feel that from a game design standpoint, this experience is disappointing.
Colonel Sanders using laser rays and robots. WTF (Image by Oculus)
Regarding the interface: you simply interact together with your Oculus Touch controllers to grab objects or activate them using the usual interaction mechanics. The game is a room-scale one, but you simply move slightly to go closer to the varied parts of the kitchen… you may play it even with a relatively small play area (so that you don’t need hacks to enlarge it). What I actually appreciated of the experience is the graphics: thoroughly made, with cool animations. Also, the atmosphere of the sport is well made: you are feeling really closed inside a dark environment until the top. Someone has also highlighted how he was “shocked” by seeing the Colonel Sanders being so evil inside this app… a picture completely different from what he has in all other KFC public media. So, I can surely say that the experience is well crafted on this sense.
This is what’s behind you. It’s great to convey a dark atmosphere, but unluckily you’ve gotten no way of reaching those objects (Image by Oculus)
In the top, after I finished the experience, I got my little award and an excellent evaluation. The game, as a substitute, had not. As I’ve said: I appreciated rather a lot the visual appearance of it, but I didn’t come out intrigued by it. I’m not saying that’s bad, but that it may very well be rather a lot higher. They tried to be original mixing training, marketing and an escape from the room game but for my part, ultimately, there is simply too much confusion about what the experience needs to be. Even the selection of the escape of the room is strange: in the event that they desired to mix training and gaming, why haven’t they made a game that simulated the lifetime of a KFC worker inside a restaurant? There could come different customers that wanted different dishes, so I had to arrange all of them. The game could turn into difficult over time because the shopper grew in number and so they were at all times more in a rush, so I needed to run like crazy in VR to arrange all the things in time! It would have been funny, IMHO.
WOOOAH! If I fail as a VR consultant, I can still apply for a job at KFC…
If you’ve gotten some free time, the experience might be price a shot by downloading it without spending a dime from the Oculus Store, a minimum of since it is a famous one. But if you happen to are in a rush, my advice is to spend your time playing something more interesting like Robo Recall or Face Your Fears.
(Header image by Oculus)
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