Google Launches AR Beauty Ads for Virtual Try-On Experiences

Google Launches AR Beauty Ads to Revolutionize Online Shopping Experience

Google has just announced the launch of AR Beauty ads, a new smartphone ad type that aims to revolutionize the way consumers shop for lip and eye products (and soon foundation). This new ad format allows brands to promote their products through virtual try-on experiences, giving consumers the opportunity to preview what different products might look like on themselves or a model that resonates with them.

Instead of a traditional product image, AR Beauty ads offer a tool that allows users to virtually try on makeup products, complete with product descriptions and pricing information. The simplified checkout flow is designed to streamline the purchasing process, making it easier for consumers to make a purchase directly from the ad.

These AR Beauty ads will be featured in mobile-specific channels where Google Shopping ads typically appear, including the Shopping tab on Google.com, Search, and Google Images. According to Lilian Rincon, senior director of consumer shopping at Google, these ads help beauty brands showcase their products in a more interactive way to capture demand.

The rollout of AR Beauty ads reflects the growing belief in augmented reality as a powerful marketing tool in the tech and ad industry. Meta, Niantic, and Snapchat have all experimented with AR ads in various forms, with promising results. Shopify data shows that AR ads often outperform traditional display ads, with higher conversion rates and increased customer consideration.

Google’s previous experiment with AR ads on YouTube in 2019 showed promising results, with viewers spending significant time trying on virtual makeup products. The company believes that AR ads can drive engagement and ultimately lead to more purchases, which is why they are investing in this technology for the future.

With global AR ad revenue projected to reach $6.68 billion by 2025, it’s clear that augmented reality is here to stay as a powerful tool for brands looking to engage with consumers in new and innovative ways. Google’s launch of AR Beauty ads is just the beginning of what promises to be a revolution in the way we shop online.