STYLY Secures Funding from Mitsubishi Corporation to Scale Urban AR Marketing Platform

STYLY Secures Funding from Mitsubishi Corporation to Scale Urban AR Platform

STYLY, a leading AR/MR platform, announced this week that it has received substantial funding from Mitsubishi Corporation to scale its urban AR marketing and entertainment platform. The unconfirmed capital injection from Mitsubishi Corporation will enable STYLY to enhance its “spatial layer platform,” allowing brands to create and distribute immersive AR campaigns geo-located to real urban environments, visible via smartphones or smart glasses.

Masahiro Yamaguchi, CEO of STYLY, Inc., expressed excitement about the partnership with Mitsubishi Corporation, stating, “We are on the verge of entering an era where XR/spatial computing becomes a part of everyday life. Through our capital and business alliance with Mitsubishi Corporation, we intend to further push the creation of value in cities, society, and the future using STYLY, both domestically and internationally.”

The funding from Mitsubishi Corporation will enable STYLY to continue its ambitious goals of creating large-scale immersive brand campaigns with the support of a major business operator. STYLY plans to target Mitsubishi Corporation’s commercial facilities to advance the development of domestic and international real estate and urban projects.

Moreover, STYLY aims to collaborate with Mitsubishi Corporation across various sectors, including environmental energy, materials solutions, mineral resources, urban development & infrastructure, mobility, and the food industry, to create new and experimental media using its spatial data solutions.

STYLY’s AR/MR platform has already made waves in the industry, enabling partners in sectors such as facility/real estate development, railway companies, and IP holders to transform marketing campaigns with immersive visuals. The platform uses accurate GPS data to place virtual visuals in real-world urban environments without the need for QR codes, allowing creators to distribute immersive content independently.

STYLY’s platform, powered by ‘PLATEAU,’ offers 3D city mapping in major Japanese cities like Tokyo, Osaka, and Fukuoka. It is cross-platform, delivering AR/MR content on smartphones and smart glasses, and fostering an AR/VR/MR developer ecosystem to expand XR content creation and distribution opportunities.

With the support of Mitsubishi Corporation, STYLY is poised to revolutionize the way brands engage with consumers through immersive AR experiences in real-world urban environments. Stay tuned for more exciting developments from STYLY as they continue to push the boundaries of AR technology.