Tuesday, November 25, 2025

Former Soreen Boss Trades Corporate Life for AR Trading Cards Startup

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Introduction to Jungle Squad

Mark Simester, the previous MD of Manchester-based Soreen and ex-marketing director at Warburtons, has launched a brand new augmented reality (AR) trading card game within the UK. The game, called Jungle Squad, comes with a 20-part animated YouTube series produced by Cosmos Maya, the animation powerhouse behind Paw Patrol and Cocomelon.

The Concept and Production

The YouTube series features cinematic motion, a sustainability-based plot, and a hero versus villain journey. The creative development, writing, production, and direction were all conducted in-house to offer a singular and cohesive edge to the series. Simester, now CEO of Imaginakery, is keen about putting imagination and energy back into kid’s play through the concept of Imaginakery.

The Storyline and Characters

The Jungle Squad comprises a team of animal heroes, each with an in depth backstory and a set of specialist skills. Each card pack includes collectable cards featuring Jungle Squad characters who integrate into an AR world, bringing innovation and technology to children. The game is designed to deliver storytelling unlike anything currently on UK kid’s screens.

The Game and Its Features

To activate the cardboard game experience, players scan a personality card with their device, and this card acts as a tracker. An AR jungle scene appears in augmented reality, bringing children into an interesting, interactive, and imaginative world. Each character has a singular signature move, and the app selects an opponent from the grid of characters at random, including the Squad’s arch-rivals, the RUIN Corporation. The game is played out over a series of three rounds, with players pitting one among ten characteristics against their opponent – the very best rating wins.

The Launch and Partnerships

The game and series were launched at an exclusive premiere at Wilmslow’s Rex Cinema, including a special appearance from Luke Solve Collectibles, a well-liked trading card YouTube influencer. Corporation Pop, a Manchester-based company specializing in design, AR, and VR experiences, is the think tank behind the unique and intelligent development of Jungle Squad.

The Mission and Vision

Simester goals to provide kids back their imagination, enhance their development, and create more family game play moments. Jungle Squad is designed to be an antidote to the troubles facing trading cards, offering cards which can be reasonably priced, accessible, easy to make use of, and truly imaginative. The game focuses on play moderately than monetary value, ensuring a healthier and higher experience for youths.

Conclusion

Jungle Squad is a revolutionary AR trading card game that comes with an animated YouTube series. With its unique concept, engaging gameplay, and deal with imagination and sustainability, it has the potential to turn out to be a world phenomenon. The game’s mission to create a movement that children will love and fogeys will thank for is a step in the appropriate direction, providing a fun and interactive experience for youths while promoting healthier and more sustainable values.

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