Introduction to Augmented Reality and Niantic Inc.
Niantic Inc., the developer of the favored augmented reality game "Pokemon Go" and the Lightship AR platform, has announced its acquisition of eighth Wall Inc., a web-based AR development platform. This move is ready to further expand the capabilities of augmented reality, making it more accessible to developers and users alike. Augmented reality uses the camera on a mobile device to create a "window" into the world where holographic objects might be projected over what the user can see, enabling a big selection of applications from gaming and mapping to promoting and product packaging.
What is Augmented Reality?
Augmented reality (AR) experiences might be used to create fun games, immersive mapping apps that generate visible paths, advertisements that float in front of billboards, and even product packaging that involves life. The technology has the potential to revolutionize the way in which we interact with information and our surroundings. With AR, the probabilities are infinite, and corporations like Niantic Inc. are on the forefront of this innovation.
eighth Wall Inc. and WebAR Technology
eighth Wall Inc. has been a pioneer in web-based AR development, providing a whole set of tools for developers, brands, and agencies to create AR experiences for mobile devices without the necessity for a special app. This technology, often known as WebAR, has been utilized by top-tier brands akin to Pepsi, Microsoft, Nike, and Netflix to create over 50,000 experiences since 2018. The acquisition of eighth Wall Inc. by Niantic Inc. is predicted to further speed up the expansion of AR technology.
The Acquisition and Its Implications
The acquisition of eighth Wall Inc. by Niantic Inc. is a major move within the AR industry. Niantic Inc. intends to fuse eighth Wall’s WebAR technology with its Lightship platform, a strong developer toolset that features the Augmented Reality Developer Kit (ARDK). The ARDK enables developers to construct imaginative and immersive AR applications, and its integration with WebAR technology is predicted to expand the capabilities of the Lightship platform. The eighth Wall platform will remain a standalone offering, while the team can be integrated into Niantic’s AR engineering organization structure.
Future of Augmented Reality
The way forward for augmented reality looks promising, with firms like Niantic Inc. and eighth Wall Inc. pushing the boundaries of what is feasible. The acquisition of eighth Wall Inc. by Niantic Inc. is a testament to the growing importance of AR technology within the tech industry. As AR continues to evolve, we will expect to see more progressive applications and experiences that change the way in which we interact with the world around us.
Conclusion
In conclusion, the acquisition of eighth Wall Inc. by Niantic Inc. is a major development within the AR industry. With the mixing of WebAR technology and the Lightship platform, developers may have more tools to construct engaging and interactive AR experiences. As AR technology continues to grow and evolve, we will expect to see more progressive applications and experiences that transform the way in which we live, work, and play. The way forward for augmented reality is exciting, and corporations like Niantic Inc. and eighth Wall Inc. are leading the way in which.
