Exploring the Latest Trends in Brand Building and Engagement

Augmented Reality (AR) and Virtual Reality (VR) technologies have been at the forefront of transforming the way brands interact with consumers, unlocking a whole new dimension of engagement. Brands are leveraging the unique features offered by AR/VR to create immersive and memorable experiences that set them apart in the market.

Podcasting has emerged as a powerful medium for brands to connect with audiences on a deeper level, fostering loyalty and driving engagement in innovative ways. With high listener engagement, advertisers are exploring how to not only raise brand awareness but also drive targeted conversions and sales through podcast ads.

As the 2024 elections approach, brands are gearing up to navigate the dynamic landscape of advertising during the political season. From leveraging values to participating in conversations, advertisers are strategizing to make their mark in the charged atmosphere of political campaigns.

In a significant development, the 127-year-old Godrej family announced an ownership realignment of their shareholdings in the Godrej Companies. This restructuring will see Nadir Godrej and Adi Godrej taking control of Godrej Industries Group, while Jamshyd Godrej and Nyrika Holkar will lead Godrej Enterprises Group.

Nitin Chhabra, CEO of Ace Turtle, shares insights on how the company is transcending boundaries and reshaping the retail narrative, with a focus on omnichannel aspirations and retail marketing evolution.

HDFC Bank’s partnership with Royal Challengers Bangalore (RCB) for the IPL season aims to reach millions of cricket enthusiasts in India, aligning with the bank’s goal of promoting a cashless society. Ravi Santhanam, Group Head and CMO of HDFC Bank, discusses how the partnership will drive innovation in the fintech space.

Shalini Singh, Group Head-Brand and Communications at RPG Group, sheds light on the company’s unique approach to sustainability communication, including the #ChangetheStory sustainability project.

Puneet Avasthi, Senior Executive Director at Kantar, discusses how OTT platforms and e-commerce are leveraging AI to deliver consumer delight, reshaping marketing dynamics in India.

Disney Kid’s summer lineup focuses on local animation and storytelling to appeal to both kids and adults. Devika Prabhu, Head of Infotainment and Kids at Disney Star, shares insights into the network’s strategy behind the diverse lineup of shows.

Prashant Khanna, Head of Field Operations, Studio, and R&D for Sports at Disney Star, talks about standout innovations transforming sports broadcasting in India and the impact of technological advancements on viewership.

Susumu Fukunaga, Corporate Officer at The Pokémon Company, discusses the strong localization strategy for the new Pokémon series, ‘Pokémon Horizons: The Series’, aiming to engage audiences while honoring the legacy of Ash and Pikachu.