Introduction to Augmented Reality within the Entertainment Industry
The entertainment industry is always evolving, with recent technologies emerging to assist filmmakers meet the expectations of their audiences. As a part of the Professional Spotlight series, Terrance Masson, founder and CEO of Building Conversation, shares his insights on the most recent developments in mobile, location-based augmented reality applications.
What is Augmented Reality?
Augmented reality (AR) is a technology that superimposes digital information onto the actual world, using a tool’s camera and display. This technology has the potential to revolutionize the best way we experience entertainment, making it more interactive and immersive.
Applications of Augmented Reality
Building Conversation is on the forefront of developing mobile, location-based AR applications. These applications have a big selection of uses, from gaming and education to marketing and promoting. By using AR, filmmakers can create recent and progressive ways to interact with their audiences, similar to interactive stories and immersive experiences.
The Emergence of New Entertainment Industry Technologies
The entertainment industry is always in search of recent ways to push the boundaries of storytelling and audience engagement. New technologies similar to virtual reality (VR), artificial intelligence (AI), and the Internet of Things (IoT) are emerging, they usually are changing the best way we experience entertainment. These technologies offer recent opportunities for filmmakers to create immersive and interactive experiences that were previously inconceivable.
Meeting the Expectations of Discerning Audiences
Audiences have gotten increasingly discerning, with high expectations for the entertainment they devour. They want experiences which might be engaging, interactive, and immersive. The emergence of recent technologies similar to AR, VR, and AI helps filmmakers meet these expectations, by providing recent ways to inform stories and interact with audiences.
Conclusion
In conclusion, the entertainment industry is undergoing a major transformation, driven by the emergence of recent technologies similar to augmented reality, virtual reality, and artificial intelligence. These technologies are providing recent opportunities for filmmakers to create immersive and interactive experiences that meet the expectations of discerning audiences. As the founder and CEO of Building Conversation, Terrance Masson is on the forefront of this transformation, developing progressive mobile, location-based AR applications which might be changing the best way we experience entertainment. Dan Sarto, Publisher and Editor-in-Chief of Animation World Network, has been following these developments closely, and his insights provide a novel perspective on the longer term of the entertainment industry.
