Introduction to Google’s AR Beauty Features
Google has recently launched virtual product try-ons and augmented reality (AR) marketing for beauty corporations and customers. This feature allows users to virtually test hair colours and makeup foundations on their very own photos or on model photos using the Google app and mobile site. The tech giant’s latest move expands the present AR beauty categories for lips and eyes, and more functionality shall be added in the approaching weeks.
Expansion of AR Beauty Categories
More than 50 beauty product brands, including Mac, Urban Decay, Covergirl, Revlon, Splat, and L’Oréal, offer augmented reality try-ons for a spread of cosmetic products. Google AR Beauty will add L’Oréal hair dye tones, enabling users to see which shades complement their appearance on their image or on a model. Revlon and Splat dyes may also be available to try on soon.
Google to Further Boost AR Beauty Ads
Users can now examine beauty items in advertisements shown on model photographs as a consequence of the debut of AR beauty advertisements for lip and eye products. Foundation ads shall be released shortly. With Google’s enterprise into AR beauty features, the IT and promoting sectors are starting to see AR as a potent marketing tool. AR ads have been shown to have higher conversion rates compared to traditional display advertisements. Shopify research shows that 3D AR ads have 94% higher conversion rates, and consumers are 41% more inclined to guage corporations that provide augmented reality experiences.
The Rise of AR Advertising
Google’s entry into the AR beauty space is an element of a bigger industry trend to extend consumer and user accessibility to AR features. Brands and consumers have been advocating for augmented reality purchasing to boost online shopping. Global AR ad revenue is predicted to leap from $1.36 billion in 2020 to $6.68 billion in 2025, in line with a TechCrunch report. Other corporations, similar to Meta, are also investing in AR promoting, with plans so as to add augmented reality ads to Facebook Stories and Instagram Reels later within the yr.
AR Advertising Continues to Flourish
Meta conducted its first test of AR advertisements on Facebook News Feed in July 2018. Pokémon Go developer Niantic tested out augmented reality promoting experiences through the early-spring Cannes Lions Festival. Snapchat has an extended history of providing AR advertisements via its Lens platform and technologies. Google first used augmented reality for YouTube display promoting in 2019 as a part of a beauty influencer project. FameBit, Google’s in-house branded video platform, lets users virtually experiment with cosmetics while following YouTubers for suggestions and product recommendations.
Conclusion
In conclusion, Google’s launch of virtual product try-ons and AR marketing for beauty corporations and customers is a major step forward on the earth of augmented reality. With the rise of AR promoting, corporations are expected to extend their investment on this technology, providing consumers with a more immersive and interactive shopping experience. As AR technology continues to evolve, we will expect to see much more modern applications of AR in the sweetness and promoting industries.
