ARound Welcomes Dana Ware as Chief Creative Officer and Lauren Fisher as Creative Advisor

ARound, a cutting-edge fan engagement platform utilizing augmented reality (AR) experiences, has made significant strides in expanding its creative team with the addition of Dana Ware as Chief Creative Officer and Lauren Fisher as a creative advisor. These powerhouse creatives bring a wealth of experience and expertise to drive ARound’s innovative technology forward.

Dana Ware, previously a creative director at The VOID, is known for her work in location-based virtual reality projects. With a passion for advancing the AR/VR industry and promoting diversity, Ware’s appointment as CCO signifies ARound’s commitment to creating inclusive and groundbreaking experiences for fans.

On the other hand, Lauren Fisher, a seasoned designer and director in the entertainment and sports industries, will provide creative direction and support the development of new mixed-reality techniques for ARound. With over 15 years of experience, Fisher’s expertise will enhance the storytelling and fan experiences offered by the platform.

ARound has already launched successful AR experiences with various sports teams in the MLB, NFL, and NBA, including the Cleveland Cavaliers, Kansas City Royals, Los Angeles Rams, and Minnesota Twins. As part of the Stagwell Marketing Cloud, ARound aims to revolutionize fan engagement by offering immersive and shared AR experiences that connect audiences across venues.

With the addition of Dana Ware and Lauren Fisher to its creative team, ARound is poised to continue pushing the boundaries of AR technology and delivering captivating experiences for fans.