Introduction to Rust-Oleum’s New Campaign
Rust-Oleum, a widely known paint and coating company, has recently launched a brand new campaign to rejoice the discharge of its revolutionary Custom Spray 5-in-1 nozzle. This campaign, titled “The Dawn of a New Spray,” goals to introduce the general public to the flexibility and ease of use of the brand new spray paint nozzle.
What is the Campaign About?
The campaign, created by the agency Young & Laramore, contains a number of content that might be distributed across different platforms, including broadcast, social media, and digital media. This wide reach is meant to grab the eye of a broad audience and showcase the advantages of the Custom Spray 5-in-1 nozzle.
Key Features of the Campaign
One of probably the most exciting features of the campaign is the inclusion of an augmented reality (AR) experience. This allows potential customers to check out the brand new spray paint nozzle virtually, using their smartphones. By scanning QR codes present in stores or on the campaign’s microsite with their iOS or Android devices, shoppers can engage with the product in a singular and interactive way.
How to Access the AR Experience
To access the AR experience, individuals can follow these easy steps:
- Locate the QR code in-store or on the campaign’s microsite.
- Open the camera app on their smartphone and point it on the QR code.
- Once the code is scanned, follow the on-screen instructions to enter the AR experience.
Conclusion
The launch of Rust-Oleum’s Custom Spray 5-in-1 nozzle, accompanied by the “The Dawn of a New Spray” campaign, marks an revolutionary step within the paint and coating industry. By leveraging technology corresponding to augmented reality, Rust-Oleum is making it easier and more engaging for patrons to explore and understand the capabilities of its recent product. As the campaign unfolds across various media platforms, it’s prone to generate significant interest and excitement amongst DIY enthusiasts and professionals alike, showcasing the potential of the Custom Spray 5-in-1 nozzle to revolutionize painting tasks.
