Introduction to Augmented Reality
The world of technology has been revolutionized lately, and some of the significant advancements has been the rise of Augmented Reality (AR). While AR has been around for years, it wasn’t until the discharge of Pokémon Go in 2016 that it gained mainstream attention. The game’s massive success not only brought AR to the forefront but in addition accelerated the merger of the digital and real worlds.
The Impact of Pokémon Go
Pokémon Go’s debut in the summertime of 2016 was a game-changer for the marketing world. According to James Holland, creative technology lead at Text100, the sport "pried open the Pandora’s Box" of AR, making it a formidable tool for marketers. The game’s ability to rework public landmarks, restaurants, stores, and gymnasiums into PokéStops was a testament to its technical wizardry. At its peak, the sport had nearly 29 million day by day energetic users, making it some of the profitable games in each the Google and Apple app stores.
Democratization of AR
The success of Pokémon Go also led to the democratization of AR technology. With the discharge of Apple’s AR developer platform, ARkit, developing AR experiences became more accessible and reasonably priced. According to Holland, "You’re going to find a way to make a Pokémon Go in a weekend in your bedroom, which is mind-blowing." This democratization of AR has opened up latest possibilities for marketers and developers, allowing them to create immersive experiences that were previously unimaginable.
The Broader Implications of AR
While Pokémon Go’s success was largely because of its gamification, experts like Ben Foster, SVP of world strategy and innovation at Ketchum Digital, note that the technology has broader implications. AR will not be nearly gaming; it’s about creating latest customer experiences that merge the digital and physical worlds. Foster says, "You can explain all of it day long, but until they’ve it of their hands, they haven’t got the context to grasp what it means." AR is about putting a product or brand into people’s personal worlds, making a latest level of engagement and interaction.
Reaching the Next Generation
Pokémon Go also highlights the necessity for marketers to succeed in the following generation, Gen Z, in alternative ways. According to Alex McPherson, director of insights and analytics at FleishmanHillard, Gen Z is a digital-native generation that expects immersive and interactive experiences. McPherson notes that while Gen Z members do shop in brick-and-mortar stores, they do not necessarily search for physical experiences first. AR is an element of a wave of recent dynamic customer experiences that can require brand strategies to alter and adapt.
The Legacy of Pokémon Go
Although Pokémon Go’s user numbers have dropped significantly since its peak, its legacy as a cultural phenomenon and a touchpoint for marketers is secure. The game’s success proved that AR is a viable and powerful technology that may create latest and immersive experiences. According to Foster, "There isn’t any other reference point" for client conversations about AR. Pokémon Go could have dropped out of the cultural zeitgeist, but its impact on the world of technology and marketing will probably be felt for years to come back.
Conclusion
In conclusion, the rise of AR and the success of Pokémon Go have opened up latest possibilities for marketers and developers. The democratization of AR technology has made it more accessible and reasonably priced, allowing for the creation of immersive experiences that merge the digital and physical worlds. As marketers look to the long run, they need to consider easy methods to reach the following generation, Gen Z, in latest and revolutionary ways. The legacy of Pokémon Go serves as a reminder of the facility and potential of AR, and its impact will probably be felt for years to come back.
