The Impact of Virtual and AI Technology on Brand Marketing in China: Trends and Strategies for Success
Brand marketing in China is undergoing a transformation with the increasing use of virtual and AI technology to create engaging and immersive experiences for consumers. The impact of these technologies on purchasing decisions is becoming more significant, as brands explore new ways to connect with their target audience.
The rise of AIGC (artificial intelligence-generated content) and other virtual marketing methods has caught the attention of investors, producers, celebrities, and social platforms in China. This trend is expected to drive innovation and creativity in the gaming, cartoon, and avatar spaces, leading to exciting new opportunities for brands.
ChoZan’s China E-commerce Marketing And Digital Space 2023 Mega Report outlines five tactics that brands can use to unlock the potential of virtual and AI-led marketing in China. From leveraging augmented reality (AR) for cross-promotion campaigns to creating virtual personas in the metaverse, brands are exploring new ways to engage consumers and drive sales.
One example of successful implementation is Louis Vuitton’s collaboration with artist Yayoi Kusama, where users can explore mini-games, unlock exclusive collections, and experience a virtual store through an AR app. Similarly, Coca-Cola’s partnership with Tencent Music Entertainment Group has created virtual personas for users to engage in shopping and entertainment activities in a cyberpunk meta-universe.
Automotive brand Smart also saw success in China by harnessing AI and art to create a gamified music co-creation project with Baidu, driving consumer engagement and brand loyalty. By embracing interactive experiences, brands like Smart are able to connect with diverse audiences and drive business growth.
Virtual characters have emerged as a powerful marketing tool in China, allowing brands to forge emotional connections with consumers and drive sales. Whether through brand-created characters or partnerships with existing IPs, virtual characters offer brands a unique opportunity to captivate audiences and strengthen brand loyalty.
Digital collectibles, known as NFTs in other parts of the world, have become integral to brand marketing strategies in China. Brands like BYD, Geely Auto, and Roewe have used digital collectibles to engage fans, offer exclusive content, and enhance brand loyalty. These digital assets serve as a marketing tool to deepen the connection between brands and their dedicated fan base.
In conclusion, the rapid advancement of AI and the widespread adoption of AR and VR technologies are reshaping brand marketing in China. By embracing these technologies and staying ahead of the curve, businesses can enhance their marketing strategies and effectively engage with their target audience. As the landscape of brand marketing continues to evolve, brands must adapt to stay competitive and retain market share in China’s dynamic market.
