Unveiling the Magic of Augmented Reality (AR) in Email Marketing Campaigns: A Guide by Joel Jacovou of Zappar
Joel Jacovou of Zappar unveils the magic of using augmented reality (AR) in email marketing campaigns for increased open rates and engagement
In a world where email marketing is a key tool for businesses to communicate with their customers, the challenge lies in making emails stand out in a crowded inbox. Joel Jacovou, from Zappar, has found a solution to this problem by introducing the use of augmented reality (AR) in email marketing campaigns.
With the rise of smartphones, serving content through email has become extremely valuable. However, the question remains – how can businesses make their emails more engaging and interactive for their audience? The answer lies in WebAR, a way to create immersive AR experiences that can be accessed through web browsers with no apps or downloads required.
By utilizing WebAR tools like ZapWorks Designer, marketers can create engaging AR experiences that can be launched with a single click or by scanning a QR code. This allows for a seamless and interactive experience for email recipients, transforming a traditional email into a captivating piece of communication.
There are various types of AR experiences that are best suited for email marketing, including face-filters, product visualizations, and location immersion. These experiences not only make emails more visually appealing but also drive up open rates and engagement.
At Zappar, it was found that incorporating AR into email newsletters led to a 41% open rate compared to 21% on standard newsletters. Additionally, 40% of those who opened the email went on to click or scan the AR experience. This demonstrates the power of AR in making emails more irresistible for audiences.
To ensure the success of an AR email marketing campaign, it is important to follow best practices such as including a direct link and QR code image for easy access to the AR experience. By simplifying the email layout and focusing on delivering the promised experience, businesses can increase engagement and drive conversions.
Overall, the use of AR in email marketing campaigns offers a unique and innovative way to captivate audiences and stand out in a crowded inbox. With the potential to create memorable and interactive experiences, AR is set to revolutionize the way businesses communicate with their customers through email.
