Introduction to Augmented Reality
The world of technology is continuously evolving, and some of the exciting developments in recent times is the rise of augmented reality (AR). Deloitte Digital and Snap Inc. have conducted a comprehensive global study on consumer AR, surveying 15,000 people from world wide. The results show that AR is not any longer only a novelty, but a strong tool that will help businesses connect with customers and drive sales.
The Power of AR
The study found that AR has the facility to affect a business’s bottom line, driving customer connections and conversions. Consumers are using AR to check out products virtually, reminiscent of beauty products or furniture, before making a purchase order. This growth in AR usage represents a shift towards virtual commerce, making shopping more accessible and changing the best way consumers interact with products.
AR Provides a Transparent Customer Experience
The study showed that firms with branded AR experiences are 41% more more likely to be considered by consumers. Nearly three-quarters of consumers say they’re willing to pay more for a product that guarantees the transparency that AR can provide. AR can also be changing the best way consumers engage with products, with 56% of consumers saying that AR gives them more confidence in the standard of a product.
From Toy to Tool: Shifting Consumer Use Cases
Currently, 67% of consumers use AR primarily at home for functions reminiscent of communication, gaming, media, and entertainment, and shopping. However, as AR grows, consumers plan to make use of it more in areas reminiscent of media, shopping, gaming, and communications. The study found that 65% of consumers use AR to have a good time, but because the technology evolves, it’s more likely to change into a vital tool for each day life.
COVID-19 Accelerates AR Investment and Adoption
The COVID-19 pandemic has accelerated the adoption of AR, with worldwide spend on AR/VR expected to grow from $12 billion to $72.8 billion by 2024. The study found that over half of consumers say that COVID-19 has made AR digital experiences and tech innovations more vital.
The Future of AR
As AR continues to evolve, it’s more likely to change into as significant as the online or mobile technology. The study’s findings suggest that AR will revolutionize the best way we interact with the world around us, making it a vital tool for businesses and consumers alike.
Conclusion
In conclusion, the study by Deloitte Digital and Snap Inc. provides priceless insights into the world of consumer AR. The results show that AR is not any longer only a novelty, but a strong tool that will help businesses connect with customers and drive sales. As AR continues to evolve, it’s more likely to change into a vital a part of our each day lives, changing the best way we interact with products and one another. Businesses that spend money on AR now are more likely to reap the advantages in the longer term, making it an exciting time for this emerging technology.
