Facebook Unveils New Ad Formats to Boost Engagement
Facebook has announced the launch of latest ad formats, including video poll ads and the expansion of AR Ads, to assist marketers deliver more interactive experiences and differentiate their brands from the competition.
Introduction to Video Poll Ads
The latest video poll ad format is an extension of the poll stickers for Instagram Stories Ads, which have seen significant success since their release. This latest format allows advertisers so as to add polling capabilities to their video ads, making them more engaging and interactive.
How Video Poll Ads Work
According to Facebook, early findings show that poll ads in Feed drive increased brand awareness and conversions. In fact, five out of nine brand lift studies showed poll ads increased brand awareness in comparison with regular video ads, based on internal data from April. This suggests that video poll ads have the potential to be a highly effective way for marketers to achieve their target market and achieve their marketing goals.
Expansion of AR Ads
Facebook first began testing its augmented reality (AR) ads with a select variety of brands in July 2018. The company is now opening up a worldwide beta for AR ad units this fall, making the ad format available to all advertisers. This move is anticipated to supply marketers with latest and modern ways to interact with their target market.
Success Stories with AR Ads
In early tests of AR ads, WeMakeUp reported a 27.6 point lift in purchases, with the common consumer spending 38 seconds interacting with AR ads. The company also saw a 53% higher click-through rate in comparison with non-AR video ads. Similarly, Bobbi Brown Cosmetics saw three-times the click-through rate and two-times the web site purchases in comparison with other ads in its AR ad tests.
Playable Ads Now Available to All Advertisers
As a part of the announcement, Facebook said it was also expanding a beta of playable ads, the mobile app ads originally released for gaming advertisers, to all advertisers. The ad unit is now available for reach, brand awareness, conversions, and video views objective.
Why These Updates Matter
Facebook’s latest ad updates broaden the playing field for mobile advertisers, giving marketers latest ad formats designed to spice up engagement. With the brand new video poll ads and AR ads, marketers will find a way to deliver more interactive experiences to assist differentiate their brands from the competition. This is particularly vital in today’s digital landscape, where consumers are bombarded with ads and marketers need to search out latest ways to face out.
Conclusion
In conclusion, Facebook’s latest ad formats, including video poll ads and AR ads, offer marketers latest and modern ways to interact with their target market. With the potential to extend brand awareness, drive conversions, and supply more interactive experiences, these ad formats are prone to be a game-changer for mobile advertisers. As the digital landscape continues to evolve, it should be exciting to see how marketers utilize these latest ad formats to realize their marketing goals.
