Revolutionizing Marketing with City XR: A Look into Psychic VR Lab’s Innovative Approach to AR Advertising

Psychic VR Lab is revolutionizing the XR industry with its innovative City XR initiative, providing a digital layer that enhances urban environments with AR visuals visible via smartphones or glasses. The firm’s STYLY developer platform is empowering creators of all skill levels to build immersive content and distribute it worldwide.

The City XR digital layer offers brands a unique advertising avenue, allowing marketing teams to place geo-tagged interactable XR content indoors or outdoors. This innovative space helps brands engage with audiences and reinvent the customer journey, according to Psychic VR Lab.

CEO Masahiro Yamaguchi shared his vision for City XR, emphasizing the importance of supporting XR creators and providing practical case studies to demonstrate the potential of immersive content distribution. The platform not only enables content creation but also teaches developers how to create and share immersive experiences with each other.

City XR is accelerating existing marketing activities by enhancing customer experience expectations in retail use cases. Brands can leverage the digital layer to interact with customers before purchase, creating added value and experiential levels for buyers. The platform allows brands to redefine their image and connect with audiences through augmented visualizations.

Yamaguchi believes that City XR will change the customer experience and predicts that the world will start using XR headsets daily, similar to how smartphones have become an essential part of our daily lives. With the rise of AR technology, Psychic VR Lab is at the forefront of creating shared social experiences that integrate immersive technology into everyday life.