Introduction to Augmented Reality
Augmented reality (AR) is a technology that blends virtual objects into the physical world. Many people within the tech industry imagine that AR smart glasses will replace mobile phones as our primary way of interacting with the digital world. However, AR is just not limited to smart glasses and will be experienced in alternative ways.
What is Augmented Reality?
AR is already having a big impact through various devices. We can use our mobile phones for AR, which is typically called mobile AR. Examples of mobile AR include Snapchat, which adds virtual filters to a user’s face, and Pokémon Go, which brings game creatures into the true world using the phone’s camera.
WebAR: A New Way to Experience AR
AR experiences will also be placed directly in an internet browser, often known as WebAR. This is one among the best ways for organizations to start out using AR to have interaction their audiences. With WebAR, users only need a phone’s camera and an internet browser – no expensive headset, no app, and no sign-ups. This makes it ideal for marketing teams in search of an edge.
How WebAR Works
WebAR will be embedded into existing web sites or placed by itself URL, providing a smooth user experience. Users can access WebAR experiences through QR codes, direct embeds into web sites, shortened URLs, social media, or near-field communication (NFC). Each method has its benefits and downsides, but they’re all easy ways for users to start out using AR.
WebAR’s Biggest Use Cases
There are several use cases for WebAR. The first is to reinforce editorial and sponsored content, and the second is to facilitate virtual try-on/try-out of products while shopping online. Many brands have explored these use cases, including Yahoo, USA Today, Essie, Nykaa, and Coty. Fashion brands like ANAYI and Carolina Herrera have added AR models to their e-commerce sites, allowing shoppers to stand up close with apparel.
WebAR in Business Packaging and Printed Materials
WebAR may play a big role in packaging and printed materials. Fast-moving consumer goods (FMCG) brands like Coca-Cola have included QR codes on their packaging to have interaction with customers in a brand new way. Printed materials like pamphlets, business cards, flyers, and letters may lead users to WebAR experiences that educate and interact them higher than print alone.
Real-World Applications of WebAR
WebAR is just not limited to marketing. With some creativity, you’ll find an application in your enterprise, whatever the industry. For example, a restaurant can use WebAR to let users scan a QR code on the menu to see a dish before ordering. Or, an organization can use WebAR to offer instructions on find out how to operate equipment for brand new employees.
Getting Started with WebAR
There are several platforms to contemplate for constructing your WebAR experience, including Zappar, eighth Wall, and Queppelin. These platforms make it easy to create and deploy WebAR experiences. Whether you are a non-governmental organization (NGO) attempting to spread a message, a business attempting to drive user engagement, or a municipality attempting to add some spice to bus stop posters, WebAR is an amazing place to start out your participation in the approaching AR revolution.
Conclusion
In conclusion, WebAR is a robust technology that’s changing the best way we interact with the digital world. With its ease of use, versatility, and wide selection of applications, WebAR is a really perfect way for organizations to start out using AR to have interaction their audiences. As the technology continues to evolve, we will expect to see much more revolutionary uses of WebAR in various industries. Whether you are a business, an NGO, or a person, WebAR is unquestionably price exploring.
