Introduction to The Ordinary’s Interactive Mural
The Ordinary, a preferred skincare brand, has recently launched an progressive marketing campaign that utilizes augmented reality (AR) to have interaction with its customers. In collaboration with 360-marketing agency One Agency, the brand has created an interactive mural that showcases three of its newest products.
How the Interactive Mural Works
The mural was designed using specialized motion design and web development to create 3D perfect models of the products. By scanning a QR code, users can bring the project to life in an interactive form, which will be tapped to disclose key information comparable to ingredients, usage directions, and product efficacy. This interactive experience allows customers to learn more concerning the products in a fun and immersive way.
Featured Products
The mural highlights three of The Ordinary’s newest products: Natural Moisturising Factor + Inulin Body Lotion, Salicylic Acid 0.5% Body Serum, and Niacimide 5% face and body emulsion. These products are showcased in a visually appealing and interactive way, making it easy for patrons to find out about their advantages and features.
Location and Additional Features
The interactive mural is positioned in Manchester on the side of the Hare and Hounds. Users who scan the QR code even have the chance to click and claim a free product, giving them a likelihood to win one in every of the brand’s best-selling items. This campaign builds on previous work by One Agency for The Ordinary, including a project that featured an enormous bottle of its flagship reformulated hydraulic acid 2% floating along the Thames.
Inspiration Behind the Campaign
The idea for the interactive mural was inspired by a previous project One Agency worked on with Aircards for beauty brand Sol de Janeiro. The agency’s experience and creativity have come together to create a novel and fascinating campaign that showcases The Ordinary’s products in a brand new and exciting way.
Conclusion
The Ordinary’s interactive mural is an excellent example of how brands can use progressive marketing techniques to have interaction with their customers. By utilizing AR technology and creating an immersive experience, the brand is in a position to educate and interact with its audience in a fun and memorable way. As marketing continues to evolve, it’ll be exciting to see how other brands follow suit and create their very own unique and interactive campaigns.
