Introduction to Augmented Reality
The world of technology is continually evolving, and probably the most exciting developments lately is the rise of Augmented Reality (AR). With 74% of worldwide consumers expecting AR to turn out to be much more vital of their lives over the subsequent five years, it’s clear that this technology has the ability to redefine the best way brands interact with their customers. A recent report by Deloitte Digital and Snap Inc. has shed some light on the potential of AR, and the findings are fascinating.
The Power of AR in Customer Experience
The report, which surveyed 15,000 consumers from around the globe, found that AR is not any longer only a novelty, but a meaningful engagement tool for brands. Consumers can use AR to virtually try on beauty products, envision furniture of their home, and more. This growth in AR usage represents a major shift in the best way people shop, with virtual commerce becoming more accessible and changing the shopping experience for consumers. According to Allan Cook, managing director of Deloitte Consulting LLP, "As AR evolves, it would revolutionize our lives and turn out to be as significant of a technology shift as the net or mobile was to society, changing how we view and interact with the world around us."
The Benefits of AR for Brands
The report found that corporations with branded AR experiences are 41% more prone to be considered by consumers, and nearly 3 in 4 consumers say they’re willing to pay more for a product that guarantees the transparency that AR can provide. AR provides a "try before you purchase" experience, giving consumers more confidence of their purchasing decisions. In fact, 56% of consumers agree that AR gives them more confidence about product quality, and over half indicate they wish to use AR technology to evaluate products.
Shifting Consumer Use Cases
Currently, 67% of consumers use AR primarily at home for functions including communication, gaming, media and entertainment, and shopping. However, as AR grows, consumers plan on using it more in areas akin to media, shopping, gaming, and communications. The report found that customers use AR to bring joy to their lives, with 65% noting they use AR to rejoice.
The Impact of COVID-19 on AR Adoption
The COVID-19 pandemic has accelerated the adoption of AR, with worldwide spend on AR/VR expected to speed up from $12 billion this 12 months to $72.8 billion in 2024. The report found that over half of consumers indicate that COVID-19 has made AR digital experiences and tech innovations more vital.
Conclusion
In conclusion, the rise of Augmented Reality is ready to revolutionize the best way brands interact with their customers. With its ability to supply a "try before you purchase" experience, increase consumer confidence, and drive conversions, AR is a technology that companies cannot afford to disregard. As the world becomes increasingly digital, it’s clear that AR will play a significant role in shaping the long run of commerce and customer experience. As Deloitte Digital helps corporations create recent growth by elevating the human experience, it’s exciting to take into consideration the probabilities that AR will bring to the world of business and beyond.
