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Maybelline Commissions Building-Scale AR Mirror
The AR mirror technology was featured on the side of Gulliver Mall in Kyiv.Ffface.me
The one-day augmented reality installation was featured on the side of Gulliver Mall in Kyiv. According to Ffface.me, the AR mirror was the world’s largest thus far, spanning a screen size of 4,000 square meters (43,000 square feet).
On Oct. 11, people could activate the augmented reality experience by interacting with a kiosk below the screen, allowing them to virtually try on the brand new mascara as they appeared on the large screen overhead.
Brandy Shaul
Brandy is a contract author for Adweek covering augmented reality.
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