Rephrase single title from this title HBO teams with Verizon on AR ads for ‘His Dark Materials’ . And it must return only title i dont want any extra information or introductory text with title e.g: ” Here is a single title:”

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Brief:

• HBO worked with Verizon Media to advertise the second season of fantasy series “His Dark Materials,” which premiered on Nov. 16, with augmented reality (AR) promoting. The campaign marked the primary time that an entertainment brand used Verizon Media’s AR ads to achieve audiences, per information emailed to Mobile Marketer.
• By scanning a QR code with a smartphone camera, mobile users were shown an AR ad unit that allow them see a 3D version of a daemon, which is an animal-like manifestation of an individual’s soul within the show. 
• More than half (52%) of entertainment consumers said AR is appealing, while two-thirds wish to learn greater than about brands that use AR, in line with Verizon Media’s research. The finding that entertainment consumers are 4.8 times more more likely to wish to find out about a brand whose promoting is high-quality and fun underscores why entertainment brands like HBO are exploring AR for promoting. 

Insight:

HBO’s collaboration with Verizon Media on a campaign for “His Dark Materials” aimed to have interaction mobile consumers with the show by providing a more immersive experience. As Verizon’s research indicates, AR content is appealing to about half of consumers, giving entertainment corporations like HBO a method to interact with fans of a show and delay their exposure to its branding.

HBO’s AR ads for “His Dark Materials” follow other revolutionary efforts to have interaction viewers with content and experiences inspired by the show. The network this month released an AR app called His Dark Materials: My Daemon that urges people to take care of a personalised daemon by engaging in a series of wellness activities. App users can tell their daemon how they feel to get tips about those activities, while progressing through an in-app journey to enhance health and happiness of their daemon. As the primary season concluded last yr, HBO sent personalized daemon sculptures to dozens of its most dedicated fans, as measured by their posts in regards to the “His Dark Materials” on social media. Before that season premiered, HBO released branded AR lenses on Snapchat that allow fans interact with characters from the series. 

The rollout of higher-speed 5G cellular service by corporations including Verizon Communications, parent company of Verizon Media, will help to make AR content more pervasive throughout the U.S. About 83.1 million U.S. consumers, or 25% of the full population, will use AR at the least once a month this yr, in line with researcher eMarketer. As that user base grows 14% to 95.1 million by 2022, brands could have more opportunities to have interaction consumers with AR experiences.

Verizon Media has made AR content a centerpiece of the promotions for 5G service. Last week, the corporate showcased the capabilities of its higher-speed cellular network in a collaboration with social media company Snap. The corporations hosted a geotargeted AR experience that allow users of photo-messaging app Snapchat point their smartphones on the New York Public Library’s predominant branch to see a virtual music performance by Black Pumas singer Eric Burton. In September, Verizon unveiled an AR experience for NFL fans who’re unable to attend games in person. The “5G SuperStadium” experience within the NFL app lets fans see quite a lot of digital content, including “holomojis” of their favorite players, on Apple’s 5G iPhone.

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