Introduction to Dig
The latest miniseries ‘Dig’ is about to premiere on USA on March 5. The show follows FBI agent Peter Connelly, played by Jason Isaacs, as he uncovers a 2,000-year-old conspiracy during a mission. This thrilling series guarantees to maintain viewers on the sting of their seats.
The Marketing Campaign
To promote ‘Dig’, USA has launched a cross-platform and cross-reality marketing campaign. This progressive approach includes the discharge of ‘Dig Decoder’, an augmented reality app available for each iOS and Android devices. The app allows fans to unlock hidden content and potential prizes inside the larger marketing campaign. When used to view print ads and social posts, the app brings them to life, providing an immersive experience for fans.
Interactive Gaming Experience
USA may even launch a 12-week interactive companion gaming experience called ‘Dig Decoded’. This experience will allow fans to resolve the show’s mystery alongside the show’s airings. ‘Dig Decoded’ will feature videos with show characters, in addition to 30 puzzles and codes that unlock content to assist solve the mystery. As fans solve clues, they increase their possibilities of winning the Dig Decoded Sweepstakes, which offers a visit to one in all three locations featured within the series: Israel, Croatia, or Norway.
Unlocking the Mystery
The ‘Dig Decoded’ experience signals a real multiplatform approach, engaging fans across different mediums. By combining the show with interactive gaming and augmented reality, USA is creating a singular experience that attracts fans into the world of ‘Dig’. With its complex conspiracy and ancient mysteries, ‘Dig’ is about to captivate audiences and keep them guessing.
Conclusion
The miniseries ‘Dig’ guarantees to be an exciting and thrilling ride, with its ancient conspiracy and interactive marketing campaign. With the ‘Dig Decoder’ app and ‘Dig Decoded’ gaming experience, fans can dive deeper into the world of the show and potentially win amazing prizes. Don’t miss the premiere of ‘Dig’ on USA on March 5 and join the journey to uncover the reality.
