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Up within the hills above Silicon Valley, a gaggle of 30- and 20-something engineers live and dealing together in Portola Valley, Calif., in what may very well be called part modern-day commune, part high-tech kibbutz. The company is known as Meta, and the team is working on a potentially revolutionary augmented reality eyeglass product.
One thing to maintain straight: augmented reality is not virtual reality. Meta’s product is known as “Spaceglasses,” and somewhat than being immersed in a virtual reality environment, the glasses allow for enhanced, 3-D holograms that mean you can touch, move and manipulate images together with your hands.
Meta was founded by Meron Gribetz, a former member of the Israeli Defense Forces technology unit. Gribetz and his partners have attracted more that $10 million from a variety of high-profile investors, including Dolby Digital, Paul Graham’s Y Combinator start-up incubator in addition to Zappos’ founder Tony Hsieh and Reddit’s Alexis Ohanian.
“You can imagine a world where you do not need these flat devices, and remember in the event that they are charged or in your briefcase, you only have a pair of glasses that encompass every thing,” Gribetz said. The Spaceglasses might be available starting this fall on the corporate’s website for $3,000.
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Gribetz admits the majority of the initial applications might be designed for businesses. And while it’s still early days for augmented reality technology, Meta does have a number of competitors, including Recon Instruments, creator of Jet sports-oriented smart eyewear and Vuzix, which makes video-based smart glasses.
Meta’s Spaceglasses are sometimes compared with Google Glass, however the two products are literally very different. For one, Meta’s glasses are three-dimensional and present holograms, while Google Glass applications are presented in a two-dimensional environment. (Google Glass will go on sale for in the future only on Tuesday to most of the people for $1,500.)
So if Meta’s Spaceglasses are out of reach for many consumers at $3,000 a pair, then who’s the product actually designed for?
Gartner analyst Tuong Nguyen says Meta’s glasses will initially be utilized by business that work in three-dimensional environments with their hands, including product engineers. Among the potential applications for Meta’s Spaceglasses, Nguyen said architects could show holograms of a future constructing and the diagrams may very well be presented to their clients.
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Nguyen added interior designers could show customers what a couch would appear like in an existing room. And there may be a whole lot of interest in augmented reality applications in the sector of aerospace and airplane design, Meta said it’s already met with officials from Boeing to discuss future applications.
There can be potential for the glasses to be utilized in entertainment and consumer video applications.
“Most of all, entertainment and gaming stand to profit from this. People wish to see a 300-inch TV screen that’s 3-D. They wish to see the Jurassic Park dinosaur’s head swinging around their front room and, after they freeze frame, they will walk around that head because we’re tracking the world,” Gribetz said.
He said he is not excited by selling his company anytime soon, but may very well be open to going public at a while in the long run. Gribetz added that Meta is concentrated on making a compelling product, and we’ll see whether consumers and businesses are keen to purchase the high-tech, and high-priced glasses.
—By CNBC’s Mark Berniker and Josh Lipton.
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