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So far, he says, they’ve developed something with “the visual brain of a six-year-old – and six-year-olds can recognise most things on this planet”. Show it a fruit and it might say that is an apple or an orange, point it at St Paul’s Cathedral and it would know that it is a church.
But inside a 12 months he hopes that it would have grown into an 18-year-old: “It will go into much more narrow definitions, it would let you know when St Paul’s was built, who got married there, every thing related to it.” And eventually, he says, the Blippar AI/AR technology might be smarter at seeing the world and understanding it than any human.
Make no mistake – this can be a really ambitious enterprise. Getting computers to index the world is one thing, but cognition – getting them to grasp it – is sort of one other. But will this visual search engine be each useful and commercially helpful?
Mitra believes that hundreds of thousands of phone users all over the world – particularly those with poor language skills – are able to use the cameras on their phones to go looking for information. He says his free app has seen huge growth in usage within the last six months, and is able to hit the mainstream.
Predicting the best way consumers will adopt any recent technology is difficult – just take a look at Google Glass, which looked as if it would show that augmented reality was removed from ready for mainstream use. But Blippar now has backers with deep pockets in each Asia and the United States, and that offers it time to show its ambitious vision into reality.
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