Geometry Global and Blippar Announce Global Strategic Partnership for Augmented Reality in Retail
Geometry Global and Blippar Announce Global Strategic Partnership to Revolutionize Retail Experience with Augmented Reality
NEW YORK, NY — Geometry Global, an award-winning shopper marketing and brand activation agency network, and Blippar, a technology company specializing in augmented reality (AR), computer vision, and artificial intelligence (AI), have joined forces in a global strategic partnership. The goal is to enhance the retail experience for clients by leveraging the power of AR in both physical and digital retail spaces.
Brands will now have access to “augmented retail,” a cutting-edge technology that helps shoppers overcome purchase barriers. Geometry Global will benefit from training its employees on creating and delivering AR content, while Blippar will expand its reach as its platform becomes the foundation for more retail activations.
Using Blippar’s AR creation tools, Blippbuilder and Blippbuilder Script, Geometry Global will develop top-notch Augmented Reality content in-house to enhance the shopping journey in and around retail environments with product-specific digital content.
The partnership will not only bring added value to clients but also open up new business opportunities and collaborative projects for both companies. The partnership will kick off in the UK and will later expand to the U.S. and Germany, serving as a hub for continental Europe. Debbie Ellison, Head of Digital at Geometry UK, will lead the partnership with a global rollout.
Jon Hamm, Global Chief Creative Officer of Geometry Global, expressed his excitement about the partnership, stating, “This partnership provides Geometry’s clients around the world the opportunity to engage in AR marketing that makes the most impact for their brand. Partnering with Blippar gives Geometry a distinctive advantage in forging a link for brands in the digital and physical retail environments, creating engagement in-store, and ultimately driving a positive product experience.”
Omaid Hiwaizi, Global Head of Experience Strategy at Blippar, added, “Augmented Reality is a critical new frontier for retail since it can help brands overcome purchase barriers by providing shoppers with information and engaging experiences at the point of sale. Given Geometry’s activation and shopping behavior transformation sweet spot, this partnership creates the perfect context to define the rules on AR in retail, shopper, and brand storytelling.”
According to Digi-Capital’s Augmented/Virtual Reality Report 2017, mobile AR could potentially become an $83 billion market by 2021.
Geometry Global is the world’s largest shopper marketing and brand activation agency, driving conversion, action, and purchase through innovative programs that inspire people to buy well. With a presence in 56 markets, Geometry Global specializes in shopper, digital, experiential, relationship, promotional, and trade marketing. Geometry Global is a WPP company.
Blippar is a technology company that focuses on augmented reality, computer vision, and artificial intelligence. Its consumer product, the Blippar app, serves as an augmented reality browser, bridging the gap between digital and real-world experiences using AI and AR. Blippar’s AR technology has been utilized by leading brands such as PepsiCo, Porsche, Nestle, L’Oréal, GSK, General Mills, and Procter & Gamble to create engaging and award-winning experiences that deepen consumer engagement. Blippar also offers enterprise solutions, including Blippar’s Computer Vision API and AR self-service creation tools, the Blippbuilder Suite.
The partnership between Geometry Global and Blippar is set to revolutionize the retail industry by enhancing the shopping experience through the power of augmented reality.
