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Craft soda maker Jones Soda is expanding its use of augmented reality technology with the assistance of creative agency August Allen, which has created a proprietary augmented reality platform for the corporate that may allow Jones to construct and manage its own AR projects and campaigns in-house.
Jones has a history of utilizing AR to succeed in consumers. In 2021, the corporate launched its Reel Labels program, which allows people to scan QR labels on Jones Soda bottles to observe videos on their smart device. This recent solution will improve upon the Reels Labels program with a faster user experience that utilizes mobile AR, slightly than requiring people to download an application.
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