Exploring the Future of Virtual and Augmented Reality with Shachar Scott, VP of Marketing for Meta Reality Labs

In this week’s episode of The Speed of Culture, Matt Britton sits down with Shachar Scott, the vp of marketing for Meta Reality Labs, to discuss the innovative virtual and augmented reality technologies that Meta is working on. Shachar, with over two decades of experience in the marketing world, was recently recognized for her contributions to the tech industry with the prestigious Brand Innovators’ 2023 Industry Innovation and Campaign40o40 Awards.

During the conversation, Shachar walks us through Meta’s recent collaboration with Ray-Ban and explores the opportunities of marketing these new technologies, shaping the future of work and the way we connect with one another. Key takeaways from the episode include the importance of staying curious and being willing to try new things in your career, the crucial role of demoing new technologies to overcome adoption barriers, and the potential of mixed reality to revolutionize industries like gaming, education, and marketing.

Shachar emphasizes the need for marketers to put themselves in the shoes of their consumers, be curious, and take risks to build an effective marketing strategy. She also highlights the future of work, which will involve seamless collaboration and productivity in virtual environments, offering a way to bring teams together in an immersive environment even while spread across the globe.

With virtual reality and mixed reality technologies on the rise, businesses need to be willing to make the first leap to leverage these innovations and stay ahead of the game in productivity and communication. As Shachar explains, the more connections we have, the more we thrive, and mixed reality has the potential to revolutionize industries and change the way we interact with technology in our everyday lives.