Augmented Reality Statistics: A Comprehensive Overview of AR Growth and Consumer Trends

Augmented Reality Market Set to Surpass $50 Billion by 2024

Augmented reality (AR) is rapidly becoming a dominant force in the artificial intelligence space, with industry analysts projecting the AR market value to exceed $50 billion by 2024. This significant growth is driven by several key factors, including the popularity of AR games, the proliferation of AR-supported devices, and the increasing adoption of AR by businesses worldwide.

To help you better understand the development of this technology, we have compiled 58 augmented reality facts that shed light on the current state of AR. These statistics cover a wide range of information, from the number of AR device users to the amount of money invested in AR technology and the industries leveraging AR for various applications.

Top Augmented Reality Statistics

Augmented reality blends the real world with digital content, providing users with immersive and interactive experiences. It has applications across various sectors, including education, training, and productivity enhancement. The following statistics highlight the growing impact of AR:

1. 86% of users first experience augmented reality through a smartphone. (Source: Inglobe Technologies)
2. 90% of brand advertisers are already using or planning to use mixed reality in their marketing campaigns. (Source: BCG)
3. A warehouse employee at GE Healthcare was 46% faster in fulfilling a picklist order using AR compared to traditional methods. (Source: Softwebsolutions)
4. Only 1% of retail consumers have integrated AR into their operations. (Source: Gartner)
5. The global investment in AR/VR reached $12 billion in 2020. (Source: Statista)
6. The AR gaming sector was valued at $6.39 billion in 2021. (Source: IMARC)

Augmented Reality Growth Statistics

The growth of the AR market shows no signs of slowing down, with projections indicating substantial expansion in the coming years. Key growth statistics include:

1. By the end of 2023, there will be 1.4 billion AR device users worldwide. (Source: Statista)
2. The AR market is expected to surpass the VR sector in terms of revenue, according to 70% of technology leaders. (Source: Three Kit)
3. 61% of customers are more likely to purchase from a company that offers augmented reality experiences. (Source: Harvard Business)
4. The AR market is projected to reach $50 billion by 2024. (Source: Statista)
5. By 2028, the global AR market is anticipated to be worth $1.5 trillion. (Source: PWCCN)

Augmented Reality Consumer Statistics

AR technology has a broad appeal among consumers, spanning various demographics and industries. The following statistics provide insights into the usage and preferences of AR consumers:

1. Since 2017, revenue in the B2C AR advertising sector has grown by over 400%. (Source: Meetanshi)
2. The average AR user spends $10 per month on AR applications. (Source: Artillery Intelligence)
3. By December 2023, there will be 1.4 billion AR users globally, projected to rise to 1.73 billion by 2024. (Source: Statista)
4. By 2025, the automotive industry’s AR market is expected to reach $2.8 billion. (Source: MarketsandMarkets)
5. 74% of Gen Z users incorporate AR into their daily routines. (Source: Deloitte)

These statistics paint a clear picture of the growing influence and adoption of augmented reality technology across various sectors and demographics. As AR continues to evolve and expand, it is poised to revolutionize industries and enhance user experiences in new and innovative ways.