AI Technology Revolutionizing the Beauty Industry: Wardah’s Success Story
The Beauty Industry in Indonesia Embraces AI and AR Technology for Online Shopping Experience
JAKARTA – The global beauty industry is rapidly embracing artificial intelligence (AI) technology, with a report from InsightAce Analytic predicting that the market value will reach 13.34 billion US dollars by 2030. Not wanting to be left behind, beauty industry players in Indonesia are also jumping on the AI bandwagon.
One such player is Wardah, a popular beauty brand in Indonesia, who has partnered with Perfect Corp to integrate AI and augmented reality (AR) technology-based services on its website. This partnership, which began during the COVID-19 pandemic, aims to enhance the online shopping experience for consumers and meet their demands during that challenging time.
One of the key features introduced by Wardah is the Virtual Try-On feature, which allows consumers to virtually try on makeup products on the Wardah website. This safe and convenient solution has been a hit with consumers, with over 250 thousand virtual try-on sessions conducted to date. As a result, Wardah has seen a significant increase in site traffic, up by 134.41 percent compared to the previous year.
Building on this success, Wardah has recently added a Foundation Shade Finder feature to help consumers find the perfect foundation shade for their skin tone. Tessi Fathia, Senior Head of Digital Transformation at Wardah, expressed her excitement about the partnership with Perfect Corp, stating that it has allowed Wardah to provide advanced technology and experiences directly to consumers.
Looking ahead, Wardah is committed to continuing to implement technological innovations to enhance its services. Beyond improving the online shopping experience, these innovations also help reduce the cost of producing product samples and make the business more environmentally friendly.
As the beauty industry in Indonesia embraces AI and AR technology, consumers can expect a more personalized and interactive online shopping experience in the future. With Wardah leading the way, other beauty brands are likely to follow suit in integrating advanced technology into their services.
Tag: artificial intelligence, kecerdasan buatan, augmented reality
