Aryel Launches New Display Advertising Technology Ads Manager, Revolutionizing AR Marketing Strategy
Aryel Launches Ads Manager: Revolutionizing Display Advertising with Augmented Reality
Aryel, the global Augmented Reality (AR) marketing platform, has just announced the launch of its groundbreaking display advertising technology, Ads Manager. This innovative solution takes user behavior analysis to new heights, providing marketers with detailed data to enhance the impact of their campaigns and deliver engaging user experiences.
The introduction of Ads Manager is part of Aryel’s ongoing mission to redefine display advertising through AR, offering marketers a range of new possibilities to customize their campaigns.
“We’re talking about next-level Ad Creative Solutions,” says Mattia Salvi, CEO and Co-Founder of Aryel. “Imagine the allure of Virtual Try-Ons, the tangibility of 3D Product Visualizations, and the sheer fun of AR Game & Quiz ads – all within the banner itself. It’s a win-win for both publishers and advertisers.”
By leveraging unique data such as facial characteristics, emotional responses, dwell time on ads, and detailed product heat maps, Ads Manager enables advertisers to understand users in unprecedented ways. This information is collected in compliance with privacy regulations and with full transparency to the user, providing valuable insights for creating targeted and impactful campaigns.
With Ads Manager, marketers can easily design experiences in AR, 3D, or immersive 360 environments using a simple drag-and-drop interface. These experiences come to life directly within the banner ads, eliminating the need for external clicks by users. This zero-click-out approach ensures that publishers retain valuable traffic by streamlining user journeys and enhancing engagement.
Aryel’s initial Immersive Rich Media campaigns for companies like Inter, Cusqueña, Marcolin, and Tod’s have shown significant performance improvements over traditional advertising formats. These campaigns have seen an average interaction rate of 20 percent, average dwell time exceeding 30 seconds, and a 25-fold increase in click-through rates.
Aryel also allows for the export of relevant ad tags and independent management of media buying through companies like Teads, Locala, and RCS Cairo Media, as well as on major DSPs such as Google Display & Video 360 and Adform.
About Aryel:
Aryel is a cutting-edge Adtech startup that empowers agencies and brands to create, distribute, and optimize immersive advertising campaigns while gathering valuable data on audience emotional states and facial features. Serving a global clientele, including organizations like WPP, Teads, Lavazza, PwC, Barilla, and Ferrero, Aryel has achieved remarkable growth, with a user base exceeding 50,000 users and over 2,000 companies.
Under the leadership of CEO Mattia Salvi, Aryel secured €3.7 million in funding through a post-seed round in 2023, with Prana Ventures leading the investment. For more information, visit www.aryel.io.
