Exploring Google’s Augmented Reality Search: Opportunities for Marketers

Google’s May 2019 announcement about adding Augmented Reality (AR) to its search results is set to revolutionize the way consumers interact with search engines. This move by Google is a game-changer for marketers, who now have the opportunity to gain a competitive edge by embracing AR technology.

Google’s augmented reality Search works by allowing consumers to draw up 3D images of products and place them in their immediate environment. This opens up endless possibilities for marketers, who can now showcase their products in a more immersive and interactive way.

To adapt to this AR-first world, marketers need to rethink their digital marketing strategies. Three key tactics to consider include optimizing your business for local SEO, preparing for AR SEO, and exploring augmented video advertisements. These strategies will help you leverage the power of AR to drive organic search traffic and engage consumers in new and exciting ways.

With Google’s AR technology for marketers becoming a reality, now is the time to embrace these immersive technologies and unlock new opportunities for creativity and engagement. The future of marketing is here, and it’s augmented.