Introducing FanPort: The Future of Immersive Brand Engagement at AWE 2024
At this year’s Augmented World Expo (AWE) 2024, Draw & Code and 302 Interactive are unveiling their latest innovation – FanPort, an MR brand engagement platform that promises to revolutionize the way brands connect with their fans. This groundbreaking new platform leverages the cutting-edge technologies of leading MR headsets to create immersive experiences that transport audiences into the world of the brand.
John Keefe, the CTO and Co-Founder of Draw & Code, shared the inspiration behind FanPort, stating that the idea was first conceived a decade ago at AWE. After teaming up with 302 Interactive three years ago, they began to envision the endless possibilities of bringing immersive technology to venues worldwide. With the launch of FanPort at this year’s AWE, their vision is finally coming full circle.
During the expo, attendees will have the opportunity to experience the FanPort platform firsthand and witness how it can be seamlessly integrated into marketing campaigns. The event also features a lineup of other leading XR firms showcasing the latest XR technologies and demonstrating how businesses can leverage these innovations today.
FanPort offers marketing groups dynamic and customizable experiences tailored for Location-Based Entertainment spaces, such as sports venues, museums, retail centers, and themed attractions. By combining LED screens and MR headset displays, brands can create shared immersive experiences within a chosen location.
302 Interactive and Draw & Code emphasize that FanPort provides brands with an accessible avenue to explore and utilize emerging MR marketing campaigns. Immersive brand campaigns are becoming increasingly important as they encourage audiences to engage with marketing content in a more interactive and meaningful way.
Kyle Morand, the CEO of 302 Interactive, highlights the significance of FanPort in making high-quality immersive experiences more accessible to brands and entertainment centers. By democratizing XR technology, FanPort enables brands to create immersive experiences that can be enjoyed anywhere and everywhere.
With the future of marketing heavily influenced by XR technology, platforms like FanPort are paving the way for innovative and engaging brand experiences. As the industry continues to evolve, the potential for immersive advertising to become a valuable asset for companies is becoming increasingly apparent.
Overall, FanPort represents a significant step forward in the world of MR brand engagement, offering brands a powerful tool to connect with their audiences in a truly immersive and unforgettable way.
