Introducing Classmate AR Notebooks: Transforming Learning with Augmented Reality Technology
Classmate, India’s leading notebook brand, has taken a bold step in revolutionizing the traditional brown cover notebook with the launch of their Augmented Reality (AR) Series. The new Classmate AR Notebooks aim to bring a whole new level of excitement and interactivity to the learning experience for students.
Each Classmate AR Notebook features a QR code that unlocks a variety of AR modules covering topics such as marine life, space, mathematics, chemistry, and more. These modules are designed to spark curiosity and make learning fun for students, with gamified elements that encourage exploration of complex concepts in an engaging manner.
Vikas Gupta, Chief Executive of Education and Stationery Products at ITC Ltd., expressed his excitement about the innovative offering, stating that the classic brown notebook has been transformed into a vibrant and colorful tool for students. The integration of AR technology into the notebooks aims to make education a fun and immersive experience for students across India.
To showcase the exciting possibilities of the Classmate AR Notebooks, a life-size brown notebook cover was installed over a 30ft long tunnel aquarium in Mumbai. As students and parents scanned the QR code on the cover, they were transported into a magical underwater world, creating a sense of wonder and excitement.
The digital campaign surrounding the launch of the AR Series captured the engagement at the aquarium, with a creative video featuring the hashtag #Brownisnomoreboring. The video showcased the joy and amazement of children and parents as they explored the world of marine life through AR technology.
With a commitment to making learning fun and engaging, Classmate continues to push the boundaries of educational resources. From including fun facts and puzzles in their notebooks to launching DIY Origami notebooks, Classmate is dedicated to providing students with innovative tools for learning and development.
The Classmate AR Series represents a new era in interactive learning, transforming the traditional brown cover notebook into a gateway to a world of knowledge and excitement. Students can now dive into the wonders of the ocean, explore the mysteries of space, and engage with complex concepts in a fun and immersive way.
