Unlocking the Potential of Augmented Reality: A Marketer’s Guide to the Future

Augmented Reality (AR) is no longer just a novelty technology for marketers to play with. With the ongoing rollout of 5G networks and advancements in AR-enabled smartphones and wearable devices, AR is poised to revolutionize the way marketers engage with consumers.

Gen Z is already embracing AR through popular social media platforms like Snapchat and Instagram, while Google is integrating AR into mobile search with features like 3D animals. But the potential of AR goes far beyond face filters and lenses.

AR technologies like LiDAR and SLAM allow for immersive product visualization, enabling consumers to try before they buy and explore products in their surroundings. Marketers can use AR to showcase product information, host virtual events, and create interactive advertising campaigns that connect deeply with consumers.

The widespread rollout of 5G networks will unlock the full potential of AR, creating ultra-low latency and empowering developers to create immersive 3D computing environments. Combined with advancements in AR-enabled smartphones and wearable devices, AR is set to become a mainstream marketing tool.

The COVID-19 pandemic has also accelerated the adoption of AR, as consumers seek virtual, contactless experiences in place of physical events. Marketers can leverage AR to create engaging virtual experiences and connect with audiences in new and innovative ways.

As AR enters a new phase of its journey, marketers have the opportunity to integrate immersive and engaging AR experiences into their 2021 strategies. With the right technology and contextual circumstances in place, AR is set to transform the way consumers interact with their surroundings and revolutionize the marketing landscape.