Warner Bros. Launches Snapchat Campaign for “Dune: Part Two” Release

Warner Bros. is gearing up for the release of “Dune: Part Two” with an exciting new campaign on Snapchat. The movie, set to debut on March 1, will be promoted through an innovative augmented reality (AR) lens and custom Cameo stickers on the popular social media platform.

Snapchat users will have the opportunity to immerse themselves in the world of “Dune” by using the AR Lens to become Fremen and ride a sandworm, all while exploring character designs and movie imagery. Additionally, custom Cameo stickers will allow users to decorate their posts with themes from the sci-fi blockbuster.

The partnership between Warner Bros. and Snapchat comes on the heels of their successful collaboration on a global campaign for “Barbie” last year. With Snapchat’s large user base of 414 million daily active users, Warner Bros. is looking to capture the attention of the younger demographic, who are 1.7 times more likely to see a movie on opening weekend if they are Snapchat users.

Snapchat’s recent fourth-quarter earnings report revealed a 5% year-over-year revenue increase, with over 300 million users engaging with its AR capabilities daily. Despite some challenges, such as a loss of users in North America, Snapchat remains a popular platform for reaching younger audiences.

In addition to the campaign for “Dune: Part Two,” Snapchat recently ran its first-ever Super Bowl ad, promoting its message of “Less Social Media. More Snapchat.” The platform aims to provide a unifying alternative to other divisive social media platforms.

As the AR Lens and custom Cameo stickers for “Dune: Part Two” roll out on Snapchat, fans can expect an immersive and interactive experience leading up to the movie’s release. With the combination of cutting-edge technology and engaging content, Warner Bros. is sure to generate excitement and anticipation for the highly anticipated sequel.