Honda Launches First AR Out-of-Home Activation in Los Angeles Shopping Centers

By bringing its first augmented reality out-of-home activation to large shopping centers in Los Angeles, Honda is not only engaging consumers in a unique way but also highlighting its commitment to sustainability. The “Wall of Dreams” mural, part of the “Keep Dreaming” campaign, showcases Honda’s electric vehicles and its goal of achieving net-zero carbon emissions by 2050.

The use of “sky segmentation” technology in the AR experience allows digital content to seamlessly blend with the real-world environment, creating an immersive and interactive display for shoppers. By activating the displays through mobile phones via a QR code, Honda is tapping into the growing trend of interactive OOH advertising that drives consumer action.

Illustrated by Paul Shipper, the murals not only showcase Honda’s electric vehicles but also highlight innovative projects like the eVTOL aircraft and the upcoming 2024 Prologue all-electric SUV. Brand ambassadors will be on-site to guide consumers through the experience and provide branded giveaways, enhancing the overall engagement.

With the OOH marketing industry on the rise and more brands turning to augmented reality for their outdoor campaigns, Honda’s “Wall of Dreams” stands out as a creative and impactful way to connect with consumers and promote its sustainability efforts. As consumers increasingly seek out brands that align with their values, initiatives like this help Honda not only drive brand awareness but also showcase its commitment to a greener future.