Apple’s Vision Pro Headset Struggles to Attract Content and Developers

Apple’s Vision Pro headset is facing challenges in attracting developers and content, with just a fraction of the apps available compared to the iPhone and iPad in their early days. The high price point of $3,500 for the innovative device is seen as a barrier for customers, with the lack of a “killer app” to drive sales.

Despite Apple’s belief that the Vision Pro will revolutionize how people work and play, the slow pace of app development has raised concerns. Analysts predict modest sales figures for the device, with estimates far lower than the success of the iPad in its first year.

While Apple has captured a significant portion of the VR headset market by dollar value, the success of the Vision Pro ultimately depends on the content available. Early data suggests that new apps for the device are being released at a slower rate than anticipated, with many top developers yet to bring their software to the platform.

Despite these challenges, some developers are taking a chance on the Vision Pro, hoping to capitalize on the potential of the device in the future. With the headset now available in Europe and other regions, the industry is watching closely to see if Apple’s latest innovation will gain traction in the market.