Audible Launches World’s Largest Global AR Campaign with OOH Activation

Audible Launches World’s Largest Global AR Campaign with Out-of-Home Activation

Audible, the popular audio storytelling platform owned by Amazon, has just unveiled what is being billed as the world’s largest global augmented reality (AR) campaign to date. The campaign, which is part of Audible’s first-ever global marketing initiative, leverages GroupM’s WinDOOH technology to transform 12 screens in locations across the U.S., Canada, and the U.K. into immersive worlds inspired by Audible Original and exclusive titles.

What sets this campaign apart is that viewers do not need to use a mobile device to experience the interactive elements. The AR experience, created in collaboration with production studio DOOH.com, media agencies GroupM OOH and Wavemaker, and creative agency Fold7, aims to showcase how putting on a pair of headphones can transport listeners to a different reality.

The screens will display scenes from popular titles like “Project Hail Mary” and “The Little Mermaid,” with each location offering a unique and captivating experience. For example, in New York City’s Times Square, viewers will be treated to an underwater scene filled with jellyfish. The use of GroupM’s WinDOOH technology allows for a seamless and accessible consumer experience, making this campaign truly groundbreaking.

The campaign will run for four weeks in the U.S. and Canada and two weeks in the U.K., reaching an estimated 60 million people. This AR activation is just one part of Audible’s larger global marketing strategy, which also includes social media activations and collaborations with authors, creators, performers, and influencers.

AR has become a popular tool for marketers, and Audible’s innovative approach is sure to capture the attention of audiences worldwide. With this campaign, Audible is once again proving that there’s more to imagine when you listen.