Xtendr: Revolutionizing Consumer Engagement with Augmented Reality Experiences
Xtendr: Transforming Consumer Engagement with Augmented Reality Experiences
In a rapidly evolving Indian smartphone market, one tech company is leading the charge in revolutionizing the way consumers interact with brands through innovative augmented reality (AR) experiences. Xtendr, a Delhi-based startup founded by Anurag Sachdeva, is reshaping consumer-product relationships by creating immersive, three-dimensional engagements that blur the lines between the physical and digital worlds.
“We started with the idea of using spatial computing and augmented reality to change how people see and experience products,” said Sachdeva, who also serves as the CEO of Xtendr. “Our goal is to merge the physical and digital worlds, giving consumers the power to interact with products in new, engaging ways.”
The company’s approach has proven to be highly successful, with engagement times skyrocketing from seconds to minutes as consumers actively participate in brand interactions through AR experiences. One notable example is Xtendr’s collaboration with Nestle for the launch of its Maggie Korean noodles, where consumers were given the option to engage with the product in a virtual setting. The AR experience saw significantly higher engagement compared to traditional video ads, showcasing the power of immersive interactions.
Xtendr’s work extends beyond individual product launches to large-scale, location-based activations. For a cricket World Cup match between India and Pakistan, the company created a virtual stadium for fans to explore and interact with through their smartphones. Additionally, they developed AR ice cubes for a Sprite campaign that allowed consumers to virtually interact with the product in their environment, leading to increased engagement and brand awareness.
Despite facing challenges during its initial year of operation due to the COVID-19 pandemic and scepticism from potential clients, Xtendr has persevered by focusing on creating immersive experiences rather than simply selling AR technology. This approach, coupled with word-of-mouth referrals, has enabled the company to grow its client base and establish itself as a leader in immersive media in India.
Looking towards the future, Xtendr aims to become a “flagbearer” of immersive media in India by leveraging AI-powered tools to simplify the creation of AR experiences for non-technical users and exploring the potential of mixed-reality glasses to enhance the immersive experience further. As India rapidly adopts new technologies, Xtendr is poised to drive the conversation and shape the future of consumer engagement in the country.
With Xtendr at the forefront of this transformation, the future of consumer-brand interactions in India is set to be more engaging, interactive, and immersive than ever before.
