Top Augmented Reality Apps for Ecommerce Success: A Comprehensive Guide
Augmented Reality: The Future of Ecommerce
Have you ever caught a wild Pikachu on your street corner while playing Pokémon Go? If so, you’ve experienced augmented reality (AR) firsthand. But AR isn’t just for catching virtual creatures—it’s also revolutionizing the ecommerce industry.
The market for AR and virtual reality (VR) technologies is projected to exceed $250 billion by 2028, and ecommerce businesses are taking notice. By incorporating AR into their websites, businesses can boost sales, reduce product returns, and provide customers with immersive shopping experiences.
With a plethora of AR apps available, ecommerce businesses have plenty of options to choose from. Here are 11 of the most popular AR apps that can help take your online store to the next level:
1. Shopify AR
Shopify AR allows users to overlay images, 3D models, and videos of products onto their surroundings using desktop or mobile devices. Brands like Allbirds, Pure Cycles, and Instant Pot have successfully integrated Shopify AR into their ecommerce sites.
2. Google Lens
Google Lens uses image recognition technology to help users search for products online by taking pictures of objects. By integrating Google Lens with your ecommerce site, you can connect customers with products they see in the real world.
3. Threekit
Threekit helps businesses create 3D models of products for display on ecommerce sites. Customers can view products from all angles and try different styles, sizes, or colors, enhancing their online shopping experience.
4. Vuforia
Vuforia Engine allows brands to create AR experiences, such as customizable product attributes, on their ecommerce sites. While geared towards enterprise brands, Vuforia offers powerful AR capabilities for online retailers.
5. GIPHY World
GIPHY World lets users place GIFs in their camera stream, providing a unique AR experience. Ecommerce brands can use GIPHY World to showcase products in 3D and engage customers in a fun and interactive way.
6. ARuler
ARuler is an AR app that allows users to measure distances between two points, making it ideal for online shoppers who want to ensure products fit in their space. For furniture retailers, ARuler can help customers make informed purchasing decisions.
7. Augment
Augment offers AR technology specifically designed for ecommerce merchants, allowing them to create 3D models of products and enhance the online shopping experience. With Augment, brands can turn static images into interactive 3D models at scale.
8. IKEA Place
IKEA Place uses AR to show customers how furniture looks in their homes, helping them make informed purchasing decisions. With a 98% accuracy rate, IKEA Place offers a realistic and immersive shopping experience.
9. Houzz
Houzz’s AR app allows customers to visualize furniture in their homes using 3D models. By leveraging Apple’s ARKit technology, Houzz enhances the online shopping experience and increases customer satisfaction.
10. Zapworks
Zapworks offers low- or no-code tools for creating AR apps, making it easy for ecommerce owners to implement AR experiences on their websites. With support from Zappar, brands can create engaging AR content without advanced coding skills.
11. YouCam Makeup
YouCam Makeup is a popular beauty AR app that allows users to try on makeup and experiment with different looks. Brands can collaborate with YouCam Makeup to showcase products and reach millions of users through the app.
These AR apps offer a range of features and capabilities that can enhance the online shopping experience for customers. From interactive product trials to virtual product demos, AR technology is transforming the way ecommerce businesses engage with their audience.
Benefits of Augmented Reality for Ecommerce
Implementing AR apps in your ecommerce site can offer numerous benefits, including:
1. Increase Sales
AR technology allows customers to virtually try on products, reducing the perceived risk of purchasing items online. By offering immersive shopping experiences, ecommerce businesses can boost sales and drive conversions.
2. Reduce Product Returns
With AR, customers can visualize products more accurately before making a purchase, leading to fewer returns due to size or appearance discrepancies. By reducing product returns, ecommerce businesses can improve their bottom line and enhance customer satisfaction.
3. Boost Customer Satisfaction
Youthful generations, like Gen Z, are particularly interested in AR shopping experiences that offer a unique and interactive way to shop online. By meeting customer expectations and providing personalized experiences, ecommerce businesses can increase customer satisfaction and loyalty.
Ready to implement augmented reality into your ecommerce business? Consider using Shopify AR to bring your products to life and provide customers with immersive shopping experiences.
Augmented Reality Apps FAQ
Do you need an AR app?
While not essential for every online business, AR apps can help differentiate your brand and reduce product returns by providing customers with a realistic shopping experience.
What app do I use to create AR?
There are various AR apps available, including Google Lens, Vuforia, and Shopify AR. Shopify AR is a popular choice for brands looking to enhance their ecommerce sites with AR technology.
How do I install AR apps?
To install AR apps, simply choose your preferred app from the Apple App Store or Google Play Store, download it, and follow the sign-up and permission protocols to start using the app. Some AR apps operate on web pages, eliminating the need for downloads.
By leveraging augmented reality technology, ecommerce businesses can create engaging and immersive shopping experiences that drive sales, reduce returns, and increase customer satisfaction. Explore the world of AR apps and discover how they can transform your online store today.
