ION Orchard Introduces “Another Sphere” – An Immersive Augmented Reality Experience for Modern Shoppers
ION Orchard, a premier retail destination in Singapore, has taken a bold step into the future by merging physical retail with digital innovation through the introduction of “Another Sphere,” an immersive augmented reality (AR) experience designed for modern shoppers.
This groundbreaking initiative offers a unique journey that seamlessly combines art, technology, and exclusive rewards, revolutionizing the way shoppers interact with brands and offerings. With three distinct AR experiences to choose from, including the gamified “loot box” Garden Gems, the larger-than-life Booms AR filter with blooming florals in motion, and the immersive TWG Tea AR luxury retail experience, shoppers are in for a treat like never before.
Accessing these AR experiences is easy, with QR codes available in ION Orchard’s official mobile app and physical installations throughout the mall. Shoppers can also engage with the in-app Adventure Perks gameboard, earning a ticket to Garden Gems upon completing tasks. Additionally, a stunning floral installation at Level 1 provides unique photo opportunities and access to the Booms AR filter.
Yeo Mui Hong, CEO of Orchard Turn Developments, expressed excitement about the launch of Another Sphere, stating, “We are thrilled to unveil Another Sphere, an initiative that offers a fresh take on the retail experience in a creative and memorable way. Leveraging augmented reality, ION Orchard transports shoppers into a world of wonder and rewards, engaging our shoppers anywhere and anytime with exceptional, distinctive, and enriching experiences.”
With Another Sphere, ION Orchard aims to elevate the shopping experience by providing new and innovative ways for shopper engagement. Yeo emphasized the dedication to curating lasting memories for shoppers and ensuring that ION Orchard remains at the forefront of experiential retail.
Join ION Orchard on this immersive journey through Another Sphere and discover a whole new world of shopping experience that is sure to leave a lasting impression.
