Exploring the Future of Training in Packaging Manufacturing: The Rise of Augmented and Virtual Reality Experiences

Packaging Manufacturers Embrace Augmented Reality and Virtual Reality for Employee Training

Donning a headset with goggles to enter a virtual world isn’t just child’s play. Adults also use technology for altered reality experiences, and the practice is emerging as a means for businesses to train employees — including those at packaging manufacturing companies.

In recent years, brands and their packaging suppliers have dabbled with incorporating consumer-facing AR experiences into packaging, such as with a QR code, for enhanced engagement and marketing opportunities. But applying the same concept to internal company purposes is only beginning to gain traction.

“I don’t think anybody has a sense of how many packaging companies currently use augmented reality and virtual reality because the use is still relatively small. It’s relatively new,” said Tuong Nguyen, director analyst at Gartner.

“We still have a pretty long road before we start to see even early majority adoption, meaning 16% adoption, across heavy industry — let alone packaging,” Nguyen added.

AR and VR currently offer the most benefits for frontline workers in heavy industries such as manufacturing. However, only up to 5% to 10% of frontline employees likely use these methods for training right now, according to Nguyen.

Companies like Smurfit Westrock, Georgia-Pacific, Sonoco, and Papacks are among the early adopters of AR and VR technologies for employee training. These technologies have become even more crucial during the COVID-19 pandemic as companies look for virtual training solutions to boost safety.

While the adoption of AR and VR technologies in the packaging industry is still in its early stages, companies are optimistic about the future of these immersive experiences for training purposes. These technologies not only enhance employee safety during equipment operations and maintenance training but also offer a more engaging and effective way to retain information compared to traditional training methods.

As companies continue to explore the potential of AR and VR for employee training, the future looks promising for the packaging industry. With the right approach and investment, these technologies could revolutionize the way packaging companies train their employees and improve overall operational efficiency.